Social Media and HealthcareTrish Skram

Media/Public Relations Specialist IIMarketing/PR/Communications

Mercy Health System@mercyhealth @trishskram

Goals of social media strategy:

• Begin changing the mindset of under-appreciation• Emphasize the caring heart within the walls of

Mercy• Focus on why Mercy does what it does, not on

what it does• Build greater community involvement• Differentiate Mercy• Emphasize importance of having specialized care

close to home

Social Media Objective: Lead the community in modeling

appreciation while differentiating ourselves from the competition and building Mercy’s brand.

Content Strategy: Rock County

Content Strategy: Walworth County

Social Media Objective: Continue to promote facility as the premier

integrated health care provider in Walworth County.Excellent community reputation and respect

Social Media Objective: Continue to focus on primary and

specialty care physician practices and immediate care centers.

Continue to build our reputation

Content Strategy: McHenry County

Useful tools for Mercy’s social media monitoring

Social Media Hub: MercyPulse.org

Facebook

MercyBlogs.org/WordPress

Twitter/Hootsuite

Mobile Apps

Other tools?

• Google Analytics• Google Alerts• Google+

E-newsletters

Success/ROI

• It’s not about the views, impressions or visits.• Engagement.• Brand management.• Service recovery.

Limitations to social media

• Governing bodies like HIPAA• Lack of control• Policy violations • Public criticisms

Thank you for listening!Trish Skram

Media/Public Relations Specialist IIMercy Health System

Marketing/PR/CommunicationsOffice: (608) 741-2413

Twitter: @mercyhealth @trishskramtrishskram@gmail

tskram@mhsjvl.org