SOCIAL MEDIA AND HIV REDUCTION

Mark Pawelczak, Ohio Department of Health

Toledo/Dayton HIV/STD Program Consultant

Social Media:Types The use of audio, print and visual

materials to stimulate the discussion of disease prevention

Audio materials used to stimulate senses in attempt to make listener aware/accepting of specific message

Print material used to allow reader to gain “easy to remember” message

Visual materials allow viewer to see impact that message can create

Print Social Media

Large Signage

Other Examples

What Social Media Should be:

Targeted Specific to your regions issues Easy to comprehend Memorable Gender specific Upbeat/Direct/Sobering Unique Easy to use

More Examples

Catch Phrase Example

Area/District Specific

Points to remember… Keep it simple…. Stay on point Have a short, clear message Be direct Have varied forms of your message: palm

cards, posters, flyers

New ODH HIV/STD Activities for 2014

Internet Partner Services (IPS)-Outreach on on-line apps

Gonorrhea Partner Services- Gonorrhea strains have become antibiotic-resistant, considered number 3 on CDC’s emerging antibiotic resistance threats!

Syphilis Control Activity-Partnering with providers to provide more testing for syphilis