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New Media and Social Media Workshop
Foreign Service Institute ndash Department of State
School of Professional and Area Studies
Public Diplomacy Division Director Matthew Lussenhop
Instructors Chris Degnan Matthew Lussenhop Eric Schwartzman
Course Number PY363
July 17 2009
Tsevis
2
Housekeeping
bull Breaks and Lunch
bull Cell Phones
bull Introductory Course
bull Technical Problems
bull Curriculum
bull Handouts are Digital
bull Twitter Hashtag smstate
bull Spam Email Account
bull Web Browsers
3
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
4
Secret Formula
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
2
Housekeeping
bull Breaks and Lunch
bull Cell Phones
bull Introductory Course
bull Technical Problems
bull Curriculum
bull Handouts are Digital
bull Twitter Hashtag smstate
bull Spam Email Account
bull Web Browsers
3
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
4
Secret Formula
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
3
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Source comScore
4
Secret Formula
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
4
Secret Formula
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
5
Objective
Leverage Content to Generate
Transactions
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
6
Optimization vs Marketing
SEM
SEO
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
7
Acting Like a Publisher
Editorial and Advertising
Content
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
8
First Rule of Search Engine Optimization
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
9
Citation Indexing
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
10
Case Study Organic Blog Optimization
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
11
Case Study Inbound Links
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
12
Case Study Tracking Inbounds
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
13
Case Study Search Results
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
14
Case Fewer Inbounds Higher Rank
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
15
Case Study Evaluating Inbounds
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
16
Citation Indexing
SEOed Press
Release
SEOed Site Landing
Page
Blog Hit
News Hit
Online Newsroom
PR
PR
PR
PR
PR
Wiki
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
17
Three Steps to Measuring Blogger Influence
Source Mountain Runner Blog
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
18
Step 1 Community Mapping
Source Kartoo
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
19
Step 2 Inbound Links
Source Yahoo Site Explorer
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
20
Step 2 Site Rank
Source Technorati
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
21
Step 3 BlogPulse Conversation Tracker
Source Blogpulse Conversation Tracker
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
22
Additional Measurement Resources
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
23
Market Trends
Additional Measurement Resources
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
24
Brief and Concise
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
25
Writing for Search
Wit irony humor and style
Clever titles and headlines
Search engine technologists vs marketing experts
AP ndash Headlines 40 characters or less
For People For Search
Section ldquoReal Estaterdquo Section ldquoHomesrdquo
Section ldquoScenerdquo Section ldquoLifestylerdquo
Section ldquoTasterdquo Section ldquoFoodrdquo
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
26
Keyword Discovery
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
27
Understanding Google Trends Demand
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
28
Understanding Google Trends Demand
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
29
Search Trends
Source Google Trends
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
30
Obama Effect
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
31
Examining Global Challenges by Region
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
32
Search Trends ndash Popular Language
Source Americagov
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
33
Additional Search Volume Resources
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
34
Keyword Discovery Related Searches
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
35
Keyword Discovery Wonder Wheel
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
36
Defining Global Challenges
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
37
Keyword Discovery External Keyword Tool
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
38
Quantity vs Quality
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
39
Intro to Meta Data
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
40
Finding Meta Data
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
41
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
42
Generic Title Tags
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
43
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
44
Why Meta Descriptions Matter
Source Eyetrack 3
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
45
Dynamic Meta Page Descriptions
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
46
Spying through Meta Keywords
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
47
Spying through Keywords Density Analysis
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
48
1 Check for Title Tags
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
49
2 Check for Meta Page Descriptions
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
50
3 Check for Dynamic Meta Content
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
51
4 Check for Summary Blurbs
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
52
5 Search Press Release Headlines
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
53
Search Friendly Newsroom HTML
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
54
PDFs and Search
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
55
Flash and Search
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
56
Social Bookmarking
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
57
Favorites use Title Tags
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
58
Social Bookmarking
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
59
Benefits of Sharing
1 Access favorites from anywhere2 Share your favorites publicly3 Use popular opinion to find info online
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
60
Live Demo Social Bookmarking
1 Create Delicious account2 Log in3 Post URL4 Save5 Search popular tags
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
61
Live Demo Social Search Monitoring
1 Query Delicious2 Add Resulting RSS Feeds to Google
Rearder
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
62
Live Demo Questions
1 Yahoo Answers2 Linkedin Questions3 Facebook Status4 Twitter
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
63
User Ratings
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
64
Social News Site Digg
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
65
Social Bookmarking Digg
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
66
Social Networking
Image by Luc Legay
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
67
Global Social Networking Penetration
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
68
Global Social Networking Penetration Growth
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
69
Corporate Social Networking Adoption
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
70
Global Social Networking Brand
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
71
Social Networking ndash Usage Trends
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
72
Social Networking US Communities by Popularity
bullFacebook 78bullMySpace 42bullLinkedin 17bullTwitter 10
Source httpwwwconsumerinternetbarometerus
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
73
Social Networking MySpace
Back End Front End
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
74
Social Networking Facebook
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
75
Social Networking Custom URLs
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
76
Social Networking Facebook Company Pages
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
77
Social Networking Facebook Company Pages
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
78
Social Networking Facebook Company Pages
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
79
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008bull 64b minutes spent prior yearbull Between 30m and 35m usersbull Microsoft paid $240m for 16 $15b valuebull $145m ad revenue in 2007bull MySpace had $510m in ad revenue in 2007bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
80
Case Study HSBC
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
81
Social Networking Linked In
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
82
Social Networking Linked In Groups
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
83
Social Networking Niche Nets
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
84
Social Networking Niche Nets
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
85
Social Networking Niche Nets
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
86
Social Networking White Label Platforms
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
87
Social Networking White Label Platforms
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
88
Social Networking ExchangesConnect
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
89
Social Networking Aggregators
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
90
Social Networking Aggregators
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
91
Social Networking Mash-Ups
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
92
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
93
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
94
PSNH Case Study Process Detail
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
95
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
96
Wikipedia
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
97
Wikipedia ndash From Marketing Sherpa
Getting Listed
ldquoStubrdquo articles
Propose articles for creation
Enlisting community member to create an article
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
98
Wikipedia ndash From Marketing Sherpa
Monitoring Your Listing
Appoint a Wikipedia ambassador
Participate in the community
Monitoring your existing Wikipedia pages (RSS)
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
99
Wikipedia ndash From Marketing Sherpa
Getting Errors Fixed
Flag factual errors on discussion pages
Handle criticism on discussion pages
Propose new links on discussion pages
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
100
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
101
Wikipedia Hall of Shame
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
102
Monsanto Edits Michael Moore
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
103
US DoJ Obfuscates Bush Criticism
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
104
Wisdom of the Chaperones
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
105
Chris Wilson On the RecordhellipOnline
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
106
Carry the Message
Online Communications Master ClassJune 26 2009 - BostonPRSA | Map
Online Communications Boot CampJune 24-25 2009 - BostonPRSA | Map
Social Media for JournalistsJune 19 2009 - NYCMedia Bistro | Map
Understanding New Communications TechnologiesJune 3 2009 - Las VegasThe Licensing Show | Map
Source Social Media Training Calendar
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
107
Help Yourself
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
108
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30