ROB GOULDEARNED MEDIA CONSULTANT

AKA PR GUY

@bobbbyg

HOW DO YOU BRING THIS TO LIFE?

GIVING VIA A PERSONALITY*

*THAT WOULD BE OUR BRAND

• People• Place• Product

(smart thinking + smart creative)o Salon Serieso Samsung Galaxy Tabo The Salvation Army

Greater access to target media/journalists/influencers

Powerful channel for wider distribution of information

A new ability to gather critical feedback

A personality platform

HOW SOCIAL MEDIA CHANGED THE GAME

CONTENT,CONTENT,CONTENT.

(including a ton of great design)

THE #1 REQUIREMENT FOR SUCCESS?

PEOPLE

Meet John Coleman, founder & CEO, VIA

BRUCE SPRINGSTEEN“Why can’t I write better

marketing jingles?”

PLUS: MAGAZINE PARODY “HARDER THAN IT LOOKS”

Creatives struggle to balance humor, sucking up to the boss

MURDER, CORRUPTION AND PLAGIARISMInside the wallsof VIA

WHAT’SYOURBMI?

WHAT’SYOURBMI?J.G.J.G.

SMITHThe Tao of F*Bombs

MARKETINGMIRACLE

MARKETINGMIRACLEDISCOVERED BY

CBS RADIOTwo words: Missy Elliot

Manufacturer admits“cool factor” doesn’toutweigh health issues

RECALL ONLEATHERSHAG RUGS

RECALL ONLEATHERSHAG RUGS

SCHWARTZMANSHIP AWARD 2007 We’ll give you our early picks

The struggle to buildthe Smith-nasium

PEOPLE

Meet Greg Smith, chief creative officer, VIA

PEOPLE

Meet Rob Gould, director of social media & agency communications, VIA (on good days)

PEOPLE

(and not so good days)

PEOPLE

And most important, a great cast of characters.

Promoting Portland

PLACE

Backstage Pass | Rock & Roll Photography | Portland Museum of Art

We’re Moving—

The Baxter Library Building PLACE

Please join us for an invitation-only, executive event series

guaranteed to be unlike any you’ve experienced before.

salonseries

the

Our topic for conversation:

AN APP FOR THAT: HOW IS PROLIFERATION OF TECHNOLOGY ENHANCING

AND ALTERING THE HUMAN EXPERIENCE?

May 3, 2011 | 7–9:30 p.m. | Norwood | 241 West 14th Street, NYC

Smart thinking +

some great big new

clients.

PRODUCT

THE SALON SERIES

· Linkedin

· Microsite

PRODUCT

THE SALON SERIES GOES TO AUSTIN · Twitter · Linkedin · Blog

· Microsite · Email Blast

(smart creative)

Samsung Galaxy Tab

Launch

• National TV

• Major Digital Push

• “What Does Freedom

Mean to You?”

YouTube Promotion

PRODUCT

CREATING ADDITIONAL BUZZ

• Walking the streets of NYC• Ace Hotel Lobby Demo Days

(smart creative)

The Salvation Army

This Campaign Cost Nothing

• Hugely talented junior

creative team• Massive agency-wide

effort at execution• Social media push – Website,

Facebook, Twitter, Tumblr• Creative blog outreach focus• Top creative editors take notice• Worldwide press coverage• Awards

PRODUCT

THE STORY BEHIND THE CAMPAIGN

AND THE RESULTS?

I REMAIN EMPLOYED.AND...

THANK YOU FOR LISTENING AND FOR ALL OF YOUR

SUPPORT.

I COULD NOT HAVE DONE IT WITHOUT YOU.