Date post: | 17-Oct-2014 |
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Technology |
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Social Media andSocial Marketing
Georgiana CohenManager, Web Content and StrategyTufts UniversityEXP-0058-CS Social MarketingMarch 29, 2011
Who Am I?
Georgy CohenManager, Web Contentand Strategy
Office of WebCommunications
What is social media?
What is Social Media?
Using the web to have conversations
with people
What is Social Media?
http://www.flickr.com/photos/cybershotking/329184504/
Listenand
share
http://www.flickr.com/photos/cybershotking/329184504/
What is Social Media?
http://www.flickr.com/photos/cybershotking/329184504/
Listen and Share
Spreadyour
message
http://www.flickr.com/photos/myklroventine/3545127104/
What is Social Media?
http://www.flickr.com/photos/myklroventine/3545127104/
Spread Your Message
Show your personality
http://www.flickr.com/photos/myklroventine/3545127104/
What is Social Media?
http://www.flickr.com/photos/myklroventine/3545127104/
Personality
What is Social Media?
Why social media?
Why Social Media?
• Raise awareness• Build your community• Reach out to your community• Fundraising
Credit: Manny Hernandez - http://www.slideshare.net/askmanny/social-media-for-nonprofits-2978734
Community
Community
• Find people passionate about your cause
• Build relationships
• Connect directly
http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/
Community
http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/
“Make a short video
that shows us what
Jewish Boston means
to you or advertises
JewishBoston.com and
you could win a iPad,
an iPod touch or
Nano!”
Awareness
Awareness
# • Highly shareable• Hashtags• Retweets and Likes
“People spread awesome.”
– Scott Stratten, author, UnMarketing
Awareness
#japan
#haiti
#WorldAidsDay
#CharityTuesday
How do you usesocial media?
Using Social Media
Mission ↓
Message ↓ ↓ ↓
Channels
Using Social Media
Have a plan
http://www.flickr.com/photos/wscullin/3770015991/
Using Social Media
Listen and thinkbefore
you speak
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
http://www.flickr.com/photos/rvoegtli/4927466850/
Using Social Media
Be human
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
Using Social Media
Act in themoment
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
Using Social Media
Publishgreat
contenthttp://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
http://www.flickr.com/photos/seattlemunicipalarchives/4112145071/
Using Social Media
Let go
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
Using Social Media
Measure
http://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
Using Social Media
Alwaysbe a
studenthttp://www.flickr.com/photos/alexisnyalphotography/4687625012/
http://www.flickr.com/photos/blmurch/335988192/
Resources
• bethkanter.org• facebook.com/nonprofits• frogloop.com• fundraisingcoach.com • geofflivingston.com• googlefornonprofits.blogspot.com• impact.webershandwick.com• nten.org/blog• socialbrite.org
Thank you!georgycohen.com@radiofreegeorgy