Social Media & Mom

Why They Rule the World & What to Do About It

UnRules• Turn on your phones• Keep ringer on, only if I like the ringtone• Tweet it up! @UnMarketing

Know, Like, Trust

Social Media Success

Doesn’t Exist

Immediacy & Relevancy

Hi Mom!

Word of Mouth

Platforming

1.Traction2.Momentu

m3.Expansio

n

3 Stages of Platforming

ROI?

ROI?

•Brand awareness

•Publicized customer

service

•Market engagement

ROI

Branding... TaaDaa!

@TuftsDining MA

$3 million

0.04%12.6%

Book deal

Presumed Relevancy

Automation

Trolls

Trolls

Social Media & Mom

Why They Rule the World & What to Do About It