SOCIAL MEDIA AND THE #GENYJOBHUNT

#SMWGenYJobHunt@Brill_Street

SOCIAL MEDIA & RECRUITI

NG

#SMWGenYJobHunt@Brill_Street

COMPANIES USING SOCIAL RECRUITING

93%

54%

66%

89% have hired someone they recruited

from LinkedIn SINCE STARTING SOCIAL RECRUITING…• 49% INCREASE IN CANDIDATE QUALITY• 33% DECREASE IN THE TIME IT TOOK TO HIRE

49%

49%

33%

Source:#SMWGenYJobHunt@Brill_Street

96% use social media to recruit

94%

78%

COMPANIES USING SOCIAL RECRUITING

SOCIAL RECRUITING

GENERAL JOB BOARDSINDUSTRY SPECIFIC JOB

BOARDSUNIVERSITY CAREER CENTERS

ALUMNI ASSOCIATIONSJOB FAIRS

#SMWGenYJobHunt

MISSED CONNECTION

S

#SMWGenYJobHunt

@Brill_Street

32% OF GEN Y ARE NOT ON LINKEDIN

63%

76%ARE NOT CONNECTED

WITH THEIR IMMEDIATE SUPERVISOR

ARE NOT CONNECTED WITH THEIR CO-WORKERS

#SMWGenYJobHunt

REFERENCES TO DOING ILLEGAL DRUGS

78%

POSTS/TWEETS OF A SEXUAL NATURE

66%

SPELLING/GRAMMAR ERRORS IN POSTS/TWEETS

54%

PROFANITY IN POSTS/TWEETS 61%

PICTURES OF CONSUMPTION OF ALCOHOL

47%

SOCIAL MEDIA POSTS PERCEIVED NEGATIVELY BY RECRUITERS

Source:#SMWGenYJobHunt@Brill_Street

Your #GenYJobHu

nt

#SMWGenYJobHunt

@Brill_Street

9

1LINKEDIN….GET ON IT!

SIGN UP!

#SMWGenYJobHunt

STAY PROFESSIONALDO DON’T

#SMWGenYJobHunt@Brill_Street

12

2ADD KEYWORDS

Use your summary to include keywords about your skills, experience and desired position.

Recruiters use terms like: “seeking sales position,” “increased revenue”

• Include specific metrics that use the $ and % signs

• Always use industry-specific words

• The best places to include keywords are your headline, your summary and your interests

#SMWGenYJobHunt@Brill_Street

14

3ENDORSEMENTSANDRECOMMENDATIONS

HOW TO…GET RECOMMENDED

GET ENDORSED

#SMWGenYJobHunt@Brill_Street

16

4CONNECT & INTERACT!

CONNECT WITH FRIENDS, FAMILY, ACQUAINTANCES

• Reach out sooner rather than later

• Each person expands your network

• These connections can provide you with endorsements and recommendations

#SMWGenYJobHunt@Brill_Street

INTERACTING WITH YOUR CONNECTIONS

• Engage with connections, groups, companies and news outlets

• Use LinkedIn to share industry-related news and professional updates

#SMWGenYJobHunt@Brill_Street

JOIN ALL RELEVANT GROUPS

• Alumni Groups

• Industry-Related Groups

• Personal Interest Groups

• Localized Groups

• Networking Groups

• International Groups

• Young Professional Groups

#SMWGenYJobHunt@Brill_Street

Your Network

#SMWGenYJobHunt@Brill_Street

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5ENGAGE WITH COMPANIES

FOLLOW INDUSTRY NEWS

• Keeps you updated with current events in your professional field

• Shows potential employers and recruiters that you are mindful of your industry

#SMWGenYJobHunt@Brill_Street

JOB POSTINGS & JOB DISCUSSIONS

• Job discussions are great opportunities to connect with potential employers

• Posting is free for both job-seekers and employers

#SMWGenYJobHunt@Brill_Street

• Job-seekers can apply directly to positions through job postings

• These postings are paid for by the employer

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6OUTSIDE OF LINKEDIN

OTHER SOCIAL MEDIA TOOLS

• Private v. Public Social Media

• Connecting with companies

• Branding yourself with various social media tools

#SMWGenYJobHunt

QUESTIONS?

#SMWGenYJobHunt@Brill_Street