+ All Categories
Home > Social Media > Social Media and the Historic Environment

Social Media and the Historic Environment

Date post: 07-May-2015
Category:
Upload: hscorley
View: 156 times
Download: 1 times
Share this document with a friend
Description:
Overview of the day course in Social Media and the Historic Environment. Establishing the aims for the day and the expected learning outcomes
12
Social Media in the Historic Environment Hugh Corley Jane Golding Oxford, 20 February 2014
Transcript
Page 1: Social Media and the Historic Environment

Social Media in the Historic Environment

Hugh Corley

Jane GoldingOxford, 20 February 2014

Page 2: Social Media and the Historic Environment

#HESocMed

Page 3: Social Media and the Historic Environment

Social media ........?

OR

Page 4: Social Media and the Historic Environment

Identify your goals

• What do you want to achieve?

• Who is it for?

Page 5: Social Media and the Historic Environment

Attributes

• Community driven– Read, watch, listen → participate!

• Essential content– Conversation, images, and video

• Viral and contagious– Spread, share, and transmit content

• Authenticity– Makes social media real and human

Page 6: Social Media and the Historic Environment

The 4 Es of social media• Education• enriching your target community’s knowledge with information and

resources that will help them to to better understand you.

• Entertainment • creating fun, sticky and memorable content that allows them to

associate the image or message to your brand or organisation

• Engagement• engaging the community by recognising their presence,

contributions and inputs

• Empowerment • give your target community the power to play an active role in what

you are doing

http://knowhownonprofit.org/how-to/how-to-develop-a-social-media-strategy-for-your-organisation

Page 7: Social Media and the Historic Environment

Start up: some essentials

• Senior management buy-in

• Skill set

• Risks

Page 8: Social Media and the Historic Environment

What will I need to invest?

Page 9: Social Media and the Historic Environment

You don’t have to do it all at once!

• Build slowly, select according to need– Networking tools: blogs, micro-blogs, social networks– Collaboration tools: wikis, social news, social

bookmarking – Multimedia tools: video, images, interactive content

• Select the right combination of tools and build expertise over time

• Work collaboratively: share resources, repackage content, support each other

Page 10: Social Media and the Historic Environment

How do I know if it’s all worthwhile?

• Strategy: regularly review

• Evidence: collect and interpret metrics– Measure what you value, don’t value what

you measure!

Page 11: Social Media and the Historic Environment

Social Media in the Historic Environment

Digital engagement:

This challenge is absolutely not about technology ..... it is first and foremost about audience and the ways in which digital technologies are changing their behaviours

Culture 24: Let’s Get Real 2http://weareculture24.org.uk/projects/action-research/

Page 12: Social Media and the Historic Environment

Over to you .....


Recommended