SOCIAL MEDIA AND THENON-PROFITS

A daily routine or a daily resistance?

The world is full of networked individuals using networked information.

http://pewinternet.org/Presentations/2012/Feb/NFAIS--New-Normal.aspx

How to Form a Social Media Habit

Resistance

Staffing issues

Lack of direction

Buy-in

Training

Time

How long does it take

to create a habit?

•Goals•Strategies•Measurements

Create a Social Media Mission Statement

Goal: Increase awareness of member library services (system catalog; overdrive)

Strategy: Create accounts with social media tools and post daily

Measurements: Track monthly how many fans, followers, tweets, postings, comments

Social Media Workflow

Google+

Which Social Media Tools Should You Use?

Blogs Twitter RSS

Facebook

YouTube

flickrSmartPhone Apps

Mobile Websites

LinkedIn

Chautauqua-Cattaraugus Library System Libraries Using Social Media

• http://www.cclslib.org/• http://www.oleanlibrary.org/• http://www.prendergastlibrary.org/• http://www.cclslib.org/busti/index.html• http://ripleylibrary.blogspot.com/• http://myersmemoriallibrary.weebly.com/• http://www.pattersonlibrary.info/• http://www.cclslib.org/ellington/

A public library role model - Hennepin County Library

• Who loves you best• Giveaways• Polls/Surveys• Real people/Transparency• Emotional impact via images/video• Social capital • User comments/Build conversations• Call to action statements• “Follow us” & logos• Email signature – Clickable links• Include full social media URLs on promotional materials

Social Networking Tips

Social Status UpdatesExample 1Helped a patron find a turnip cookbook today.

Example 2Helped patron find turnip cookbook. Didn’t know there was such a thing!

Example 3Next week at the library: Homework Help Center [Link]

Example 4Kids getting worried about report cards? Homework Help Center begins on Monday @ 4:00pm [Link]

Learn from headlines used in magazines near the checkout at the grocery store!

Walk Off 10 Pounds in 10 Days Smart Clothes for Tough Times How to Look 10 Years Younger Simple Ways to Declutter Every Room

Doing Social Media So It Matters, 37-40

Do you have any advice for other nonprofit CEOs who are questioning the need or value to spend their own time in social media?

I see social media as part of my job representing the organization and being a thought leader. I don’t see how any executive director of a relatively public nonprofit could avoid it. In the future, I can imagine board of directors’ evaluating their executive director’s use of social media as part of their annual review.

If you are nervous, start with one channel and build your confidence and community. It took me about nine months of writing tweets and status updates until I really felt like I got the hang of it. Along the way, I’ve gotten better by asking my staff for feedback and seeing which tweets or updates get the most responses.http://www.arc.org/-- Rinku Sen, Executive Director of the Applied Research Center (ARC) http://www.bigducknyc.com/blog/social_media_for_nonprofit_ceos_how_one_executive_director_manages_it

Works CitedBooks:

Aaker, Jennifer. The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. Prendergast Library. Call Number: 658.872 A

Brogan, Chris. Social Media 101. Prendergast Library. Call Number: 658.872 B

Fitton, Laura. Twitter for Dummies. Prendergast Library. Call Number: 302.302 F

Handley, Ann. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Prendergast Library. Call Number: 658.872 H

Lincoln, Susan Rice. Mastering Web 2.0. Prendergast Library. Call Number: 658.872 L

Miller, Michael. YouTube Online Video Marketing for Any Business, 2nd ed. Prendergast Library. Call Number: 658.872 M

Solomon, Laura. Doing Social Media So It Matters. Olean Public Library. Call Number: 302.302 S

Smith, Bud E. Sams Teach Yourself Facebook for Business in 10 Minutes. Prendergast Library. Call Number: 006.754 S

Woessner, Stephen. Viral Social Networking: How to Build Your Website Traffic and Online Sales Using Facebook, Twitter, and LinkedIn in Just 15 Steps. Prendergast Library. Call Number: 658.872 W

Websites:

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