Social Media and Luxury Brands

By: Alessia Civitenga Image by:mariaphoto [Flickr]

Image by: foxyladydrivers

Luxury brands have been hesitant to move online, but now because of the Internet’s increased popularity…

More and more luxury brands are making the transition to online advertising and e-commerce.

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“Up to 90% of high-income Internet users shop regularly online” – Digital Strategies for Luxury Brands

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There are numerous third-party information courses online about any luxury brand, so it is essential that the brand itself have a voice in the online landscape- Digital Strategies for Online Brands

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“Internet is the number one source for information on luxury products” – Digital strategies for Luxury Brands

How do we use the web to tell a luxury story?

How do we recreate the sensorial experience of the brand online?

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Invest in a Tiffany’s

experienceImage by: randymatheson

“Hearts beat faster and love grows stronger when a Tiffany gift is presented to

a loved one”

Image by: obliviousjulia [Flickr]

Image by: deepsamauri [Flickr]

All the possibilities that true love and romance have to offer…

Love Stories

Tiffany’s New York

Art of Romance

Love is Everywhere

Image by: Vicky [Flickr]

“Its aim appears to be to extend the Tiffany brand beyond luxury jewelry to more of an aspirational lifestyle brand by drawing associations with exclusive New York bars, restaurants, classic films, music and the city as a whole.”– Alistar Craine, CEO Grapple

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Love is everywhere…

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Tiffany & Co. New YorkImage by: bpowell [Flickr]

“Its first is an engagement ring app that merges mobile and interactive shopping for consumers who are looking to select an

engagement ring” – Rachel Lamb, Luxury Daily

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Lifestyle and Class…

“On the web Tiffany & Co.'s strategy has been twofold: create a simple yet stylist shopping experience, and remind the audience of its standing in the culture upper echelon of America”- Social Media Guide for Luxury Brands

Image by:Scott5 [Flickr]

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Where it all began…

“The clean design of the web property have created a shopping experience that is as effortless and sophisticated as anything you would expect shopping in-store” -Social Media Guide to Luxury Brands

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Image by: AlessCivit

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“Tiffany & Co. continues to set the standard for luxury, even in the digital and social space”–Digital and Social Media