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talk s! Social Media for Volunteer Managing and More April 14, 2011 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by
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talks!
Social Media for Volunteer Managing and MoreApril 14, 2011Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392
Sponsored by
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • All lines are muted• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• Streaming into Second Life• This seminar will be available on the
TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
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• After the webinar, you can ask follow-up questions in our Community Forum
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talks!
Social Media for Volunteer Managing and MoreFacilitator: Kami Griffiths, TechSoup Global
Presenters: Erin Barnhart, Jayne Cravens
Sponsored by
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
We are working toward a time when every nonprofit and social benefit organization on the planet has the technology
resources and knowledge they need to operate at their full potential.
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Speakers
Kami GriffithsFacilitator
TechSoup Global
Jayne CravensPresenter
Coyote Communicationswww.coyotecommunications.comjc@coyotecommunications.com
Erin BarnhartPresenter
Effective Altruism, [email protected]
Assisting with chat questions: Elliot Harman, TechSoup Global
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Agenda
• Definitions• Tools• Examples• Getting Started/Planning• Finding Resources/Ongoing Learning• Questions
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Poll
• What tools are you currently using to recruit/support volunteers?– Facebook– Twitter– Blog– LinkedIn– Nothing
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
What we mean by “Volunteers” • Volunteers are people who undertake tasks for
your organization but are not paid:– board members– committee members– pro bono consultants– employees on loan – people who are assigned community service– people who contribute to your online community
Your definition can be different, but this presentation uses this definition for “volunteers.”
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
What we mean by “Social Media” • Online tools that allow people to
– show their connections to each other,– share and discuss photos, information,
etc. (including forwarding info from others)
– comment on each other's photos, messages or status
Think of these as word-of-mouth sites and friend-of-a-friend sites.
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Impossible to Use Eveerything!
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
4 Popular “Social Meial Sites
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
• Provides an easy way to keep up-to-date contact information about volunteers.
• Easy way to view your volunteers' credentials, skills and experience.
• Easy way to for your volunteers to show their affiliation with your organization.
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Organizations Using Social Media to Recruit,
Recognize & Build Community Among
Volunteers: Examples
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Facebook Example
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Facebook Example
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Twitter Example
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Twitter Example
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
LinkedIn Example
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
LinkedIn Example
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
LinkedIn Example
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Blog Example
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Blog Example
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Poll:
• Which Social Media Tool That We've Discussed Excites You Most? – Facebook– Twitter– Blog– LinkedIn
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Getting Started
• Your Web site must be up-to-date re: how to volunteer, what volunteers do, etc.
• Create a profile on Facebook (and/or Twitter, a blog platform, etc.) – Partner with social media savvy volunteer– Work with Communications Manager re: using
your organization's overall profile for such.
• Subscribe to / like other organization's social media activities and observe.
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Plan
• Create a schedule for your volunteer-related posts, tied to upcoming dates & events.
• Draft posts to use in the coming days and weeks so you always have something interesting to post.
• Let volunteers, staff, donors, clients and others know about your social media activities via meetings, newsletters, your web site, etc.
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Blog First Steps
• Your blog could be written by the volunteer manager, another staff member talking about volunteers, a volunteer talking about his or her service, or a client talking about volunteers
• Post at least twice a month – once a week is even better. Write blogs in advance.
• Keep it informal with lots of “I” statements.• Respond to comments and questions quickly.• You may not need a blog.
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Who Owns What?
• Your LinkedIn profile is your own. Your Facebook profile may be your organization’s. Who owns your Twitter feed? Get this clear with your organization.
• Volunteer’s Facebook, LinkedIn and Twitter feeds are their own. You cannot control their content beyond policies like confidentiality.
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Social Media Practice/Policies
• What will be your guidelines for linking/liking others?
• Will you say no to a volunteer who wants to be a “friend” and why?
• What if a volunteer's profile contains provocative photos or provocative political statements? Remember: their profiles are their own
• You may not want your volunteers posting to your Facebook wall. Should you have a policy?
• It's always a work in progress!
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Involve Volunteers
• Ask volunteers for their feedback on what you are doing and what you should be doing.
• If you decide to create a policy, involve volunteers in creating that policy.
• Make sure volunteers know the purpose of your social media activities focused on current and potential volunteers.
• Volunteers do not have to be currently serving to stay involved via social media (that makes them online volunteers!)
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Evaluate
• New volunteers?• More diverse volunteers?• Re-energized volunteers?• Volunteers sticking around longer?• Happier volunteers?• More awareness at your organization re: what
volunteers do?• More feedback from volunteers?• Find out with surveys, by asking questions on volunteer
applications, by asking questions at meetings, etc. And report on what's happening to your board!
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Find Resources/Ongoing Learning • TechSoup web site: techsoup.org• Erin's web site: effectivealtruism.com• Jayne's web site:
coyotecommunications.com• Beth's Blog: beth.typepad.com• For policies: workforceonline.com• Your favorites? Post to the TechSoup
community!
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Questions
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion
• Go to www.techsoup.org• Click on “Community”• Click on “Forums”• Click on “Volunteers and
Technology”• Ask your questions / make your
comments!
Social Media for Volunteer Managing and MoreConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.
For more information: pages.readytalk.com/techsoup.html
