Date post: | 06-Dec-2014 |
Category: |
Marketing |
Upload: | carolyn-ruby |
View: | 102 times |
Download: | 1 times |
Social Media and Your Career
SOCIAL MEDIA
Why Your Business is in Social Media
• Personal social site • Information - engage with brands reviewing company updates, photos, and
videos• Collaboration - comment on posts
• Google+ • Newer platform gaining interest• Carries significant weight in terms of SEO and organic search visibility• Features – Hangouts, YouTube, Google Docs, Play
• Professional social site • Focused on connecting business and career advancement• Allows for dissemination of information and collaboration
• Image based social site • Showcase products• Allows target audience to create mood boards
• Text Message Format • Quick updates on what’s going on
Types of Posts
Personal BrandBeing active on social sites with professional content demonstrates ongoing interest in your career and industry
Situates you at the top of mind to your contacts through constant engagement
Positions you as thought leaders should you develop content of you own and create expression
• Profile Image• Who you are – Summary• Content to the public – photos, copy,
video• Frequency
Profile Image
• A pleasant smile• Professional attire• A pleasing background• An interesting angle• A sign of your personality• Clear lighting with a close crop
A financial advisor, stood next to the Merrill Lynch bull to communicate an association with the financial industry.
A marketing job seeker used an image of herself playing a Rock Band guitar which helped her land a job in the creative marketing world.
Who are you?
• Background – Career, Education, Organizations• Recommendations• Connections• Groups• Following• Profile Views• Like/Comment/Share
Create Content and Connect
General Content• Repost company or industry
posts • Create your own post – events
(pre and post), promotions, information, discussion topics
• Engage with associations/interest groups
Targeted Content• Search for current/prospective
customers to follow/friend• Message your pipeline with an
introduction and suggest a showroom/in person visit
LinkedIn Tips
• A Detailed Profile Is A Strong Profile• Temporarily Turn Off Activity
Broadcast• Proofread Your Entire Profile• Do Not Lie About Anything
• Be Active In Linkedin Groups• Personalize Linkedin Email
Requests• Add Linkedin To Your Email
Signature• Connect Linkedin With Twitter• Opt into updates to stay informed
and prompt you to get involved
Sample Activity Updates - LinkedIn
Sample Activity Updates - Twitter
Set Goals
# of Posts/Re-posts ea. Month# of Profile views/Requests to friend or follow# of New Contacts - Message