Social Media at 50,000 Feet

Mike McCreadymikemccready.caTwitter: @MikeMcCready

Who’s Mike McCready

• Web Manager at Lethbridge College.• In the web industry for 11 years.• Started the social media efforts

at Lethbridge College.• Blogging since 2007.• Tweeting since 2008.

Technology changes communication

Newspaper circulation is declining

Image via Flickr from Troy Holden

Image via Flickr from frankh

The Definition of Insanity

“Insanity: Doing the same thing over and over again and expecting different results.” -- Albert Einstein

Where do you go to find your consumers?

Image via Flickr from will ockenden

YouTube exceeds 2 billion video views a day…

Image via Flickr from @NYCphotos-flickr

Image via Flickr from Still Burning

…with the average person spending 15 minutes a day.

14% of Canadians use Twitter each month.

Image via Flickr from PhotoJonny

What is social media… really?!?

It’s not about the tools.

Image via Flickr from ehnmark

It isn’t about shouting your message.

Image via Flickr from Steve Rhodes

It’s about listening.

Image via Flickr from The Facey Family

It’s about sharing.

It’s about helping.

That’s niceand all, butwhat does that mean for business?

Image via Flickr from rutty

Social Media ROI: Socialnomics

Social Media ROI: Socialnomics“The ROI of social media is your business will still exist in 5 years.”

- Erik Qualman

78% of consumers trust peer recommendations.

Image via Flickr from Cooking For Geeks

Only 14% trust ads.

Image via Flickr from Whitewolf Photography

Image via Flickr from crowbert

Social media levels the playing field

Become a Thought Leader

- 27,186 Facebook Fans - 644 Facebook Fans- 72,367 Twitter Followers - 1,044 Twitter Followers- 196,361 YouTube Video Views - No Official Channel- 122,016 Website Visitors - 71,460 Website Visitors

Recommended Books

Effective Social Media Use

More Questions?

Blog: www.mikemccready.caTwitter: twitter.com/mikemccready