Date post: | 31-Oct-2014 |
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Technology |
Upload: | active-development |
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1© Active Development / Think Fast & Move Forward www.ActiveDe.com, [email protected], +34 93 557 23 50
Social Media Workshop - Basics
Gerald KierceIntern at Active Development
Social Media Manager & Accounts Director
June 2012
@GeraldKierce
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Whatis
Social Media?
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SoMe PLATFORMS
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• Purpose• Method• Market
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1
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• Purpose• Method• Market
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2
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65% of B2B organizations have acquried a customer on Linkedin
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• Purpose• Method• Market
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3
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• Purpose• Method• Market
4
4
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• Purpose• Method• Market
5
5
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Analysis&
Metrics
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• Purpose• Method• Benefits
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1
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• Purpose• Method• Benefits
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2
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NOT OUR STATS
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• Purpose• Method• Benefits
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3
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Content&
Posts
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Where should we post?
What should we post?
When should we post?
MarketInjections
How often should we post?
POSTING TO SoMe
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#Entrepreneurship#Barcelona
ServicesPresentations
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KeyFactors
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Social Media Platform Percentage of Acquired Customers B2B
Percentage of Acquired Customers B2C
Twitter 40% 55%
Facebook 43% 77%
Linkedin 65% 51%
Source: HubSpot State of Inbound Marketing 2012
IS IT REALLY WORTH IT?
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• Social Media fails without content• Success takes a long time• Social Media expires quickly• Monitoring is time intensive
DISADVANTAGES
http://www.andil.co.uk/wp-content/uploads/2011/05/dead-twitter.png
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Comments&
Suggestions