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Social Media Audit African News Channels m
| Date post: | 24-Jun-2015 |
| Category: |
Social Media |
| Upload: | zasocial-media |
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Social Media Audit
African News Channels m
1. ANN7
2. BBC Africa
3. CNBC Africa
4. ENCA
5. SABC News
News Channels Audited m__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• This is a Social Media Audit of 5 African News Channels.
• The time frame of the audit was from 25th October – 25th
November 2013.
• The Social Media channels analyzed for the audit are Facebook, Twitter and YouTube.
• The criteria used to assess the performance of the News channels on Facebook: Engagement, Fan Growth and Mentions.
• The criteria used to assess the performance of the News channels on Twitter: Engagement, Fan Growth and Cumulative reach.
• The criteria used to assess the performance of the News channels on YouTube: Subscribers and Views.
Introduction m__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.
Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
qqqqq
Fans: 1 300
People Talking About This: 80
qqqqqMost Popular City: Johannesburg
Most Popular Age Group: 25 - 34
ANN7 has 6,1% engaged Facebook Fans
Engaged Fans
Passive fans
ANN7 f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Monthly Fan Growth: 52
*Facebook mentions data is missing since ANN7 is still a new page
Time Frame: 25 Oct – 25 November
Facebook Mentions: *
ANN7 f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
1139
9037
179 9
South Africa India Others Zimbabwe Botswana United Kingdom
Fans
Countries
Location of Facebook Fansg
Time Frame: 25 Oct – 25 November
qqqqqq
Followers: 4128
@ANN7tv mentions: 3 150 Tweets
Most Popular Day: 25th Nov 2013
Location of Tweets
j24% o76%
Device Used For Tweets
Cumulative Reach: 17 Million
1183
1543
424Original
Retweets
Replies
Web Mobile
2484453
39 308
SA USA UK Indonesia India
Tweets
Countries
ANN7 Mentions: 1 658 Tweets
ANN7 t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Time Frame: 25 Oct – 25 November
ANN7 t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
248 855
189 690
104 700
95 96178 490
#Africa #Typhoon #Kenya #SouthAfrica #Police
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 25 Oct – 25 November
ANN7 t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Influencers tweeting ANN7
Time Frame: 25 Oct – 25 November
qqqqqqqqqqqqqqq
Fans: 247 151
People Talking About This: 18 896
qqqqqqqqqqqqqqqMost Popular City: Kampala
Most Popular Age Group: 25 - 34
BBC Africa has 7,6% engaged Facebook Fans
q67% w33%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 104 000
BBC Africa f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Time Frame: 25 Oct – 25 November
BBC Africa f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
33 384
21 59219 995 19 253
16 428
12 3209 657 8918
7201 7072
Nigeria Kenya Malawi Egypt Ghana Uganda UnitedStates
Zambia Ethiopia SouthAfrica
Fans
Countries
Location of Facebook Fansg
Time Frame: 25 Oct – 25 November
qqqqqqqqqqqqqqqq
Followers: 298 270
@BBCAfrica: 36 678
Most Popular Day: 21st Nov 2013
Location of Tweets
j33% o67%
Device Used For Tweets
Cumulative Reach: 284 Million
4097
27929
4652Original
Retweets
Replies
Web Mobile
9451
4232 3602 34292409
US Nigeria Kenya UK SouthAfrica
Tweets
Countries
BBC Africa Mentions: 7 751 Tweets
BBC Africa t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Time Frame: 25 Oct – 25 November
BBC Africa t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
3 million
1,26 million1,28 million
935 110628 491
606 329
#Music #Video #Saudi #Photography #Egypt #Football
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 25 Oct – 25 November
BBC Africa t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Time Frame: 25 Oct – 25 November
Influencers tweeting BBC Africa
qqqqqqqq
Fans: 13 615
People Talking About This: 861
qqqqqqqqMost Popular City: Nairobi
Most Popular Age Group: 18 - 24
CNBC Africa has 6,3% engaged Facebook Fans
q52% w48%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 14 000
CNBC Africa f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Time Frame: 25 Oct – 25 November
CNBC Africa f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
3 558
3 102
2 625
1 225
787
Kenya Ghana Nigeria Uganda South Africa
Fans
Countries
Location of Facebook Fansg
Time Frame: 25 Oct – 25 November
qqqqqq
Followers: 28 841
@CNBCAfrica Mentions: 3 715
Most Popular Day: 30th Oct 2013
Location of Tweets
j48% o52%
Device Used For Tweets
Cumulative Reach: 14 Million
1201
2176
338Original
Retweets
Replies
Web Mobile
1736
750359 213 84
SouthAfrica
USA Kenya Nigeria Zambia
Tweets
Countries
CNBC Africa Mentions: 711
CNBC Africa t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Time Frame: 25 Oct – 25 November
CNBC Africa t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
2,5 Million
1,2 Million
661 914594 166
283 543 273 335
#Cancer #Video #Selfie #Business #China #School
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 25 Oct – 25 November
CNBC Africa t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Time Frame: 25 Oct – 25 November
Influencers tweeting CNBC Africa
qqqqqqqqqqqq
Fans: 87 605
People Talking About This: 24 193
qqqqqqqqqqqqMost Popular City: Johannesburg
Most Popular Age Group: 25 - 34
ENCA has 27,6% engaged Facebook Fans
q72% w47%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 132 000
ENCA f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Time Frame: 25 Oct – 25 November
ENCA f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
72 569
2 679 1 886896 874
South Africa Zimbabwe Botswana Zambia Nigeria
Fans
Countries
Location of Facebook Fansg
Time Frame: 25 Oct – 25 November
qqqqqqqqqqqqq
Followers: 137 024
@ENCAnews Mention: 34 347 Tweets
Most Popular Day: 28th Oct 2013
Location of Tweets
j22% o78%
Device Used For Tweets
Cumulative Reach: 94 Million
9362
19402
5583Original
Retweets
Replies
Web Mobile
ENCA Mentions: 11 380 Tweets
262015522
471 306 256
SA USA UK Botswana Nigeria
Tweets
Countries
ENCA t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Time Frame: 25 Oct – 25 November
ENCA t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
661 908
462 036
455 262236 302
78 490 41 028
#Selfie #Phillipines #Obama #Anonymous #SouthAfrica #Capetown
Tweets
Topics
Most popular Topics on TwitterP
Time Frame: 25 Oct – 25 November
ENCA t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Time Frame: 25 Oct – 25 November
Influencers tweeting ENCA news
qqqqqqqqqqqq
Fans: 137 525
People Talking About This: 5 377
qqqqqqqqqqqqMost Popular City: Johannesburg
Most Popular Age Group: 18 - 34
SABC News has 3,9% engaged Facebook Fans
q72% w28%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 132 000
SABC News f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
Time Frame: 25 Oct – 25 November
SABC News f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Page Insights
92523
10 186
5 983
3 6502 282
South Arica Zimbabwe Botswana Nigeria Malawi
Fans
Countries
Location of Facebook Fansg
Time Frame: 25 Oct – 25 November
qqqqqqqqqqqqqq
Followers: 123 292
@SABCNews mentions: 11 676
Most Popular Day: 22nd Nov 2013
Location of Tweets
j19% o81%
Device Used For Tweets
Cumulative Reach: 21 Million
2798
6029
2925 Original
Retweets
Replies
Web Mobile
SABC News Mentions: 1 428
91271649
168 90 56
SA USA Nigeria UK Ghana
Tweets
Countries
SABC News t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Time Frame: 25 Oct – 25 November
SABC News t__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profile Insights
Time Frame: 25 Oct – 25 November
Influencers tweeting SABC News
Benchmark fm__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Facebook Fans
247 151
137 525
87 605
13 6151 300
BBC Africa SABC ENCA CNBC Africa ANN7
Fans
Channels
Number of Facebook Fans: African News Channelsu
Q
Time Frame: 25 Oct – 25 November
Benchmark fF__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
South African Facebook Fans
92 523
72 569
7 072
1 139787
SABC ENCA BBC Africa ANN7 CNBC Africa
Fans
Channels
Number of South African Facebook Fans: African News Channelsu
Q
Time Frame: 25 Oct – 25 November
Benchmark fm__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Engagement rate
28%
8%6% 6%
4%
ENCA BBC Africa CNBC Africa ANN7 SABC
Engagem
ent
Rate
Channels
Engagement Rate: African News Channelst
Q
Time Frame: 25 Oct – 25 November
Benchmark tm__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Followers
298 270
137 074123 292
28 8414 128
BBC Africa ENCA SABC CNBC Africa ANN7
Follo
wers
Channels
Number Twitter Followers: African News Channelsu
Q
Time Frame: 25 Oct – 25 November
Benchmark tm__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Mentions
36 67834 347
11 752
3 715 3 150
BBC Africa ENCA SABC CNBC Africa ANN7
Mentions
Channels
Mentions: African News Channelst
Q
Time Frame: 25 Oct – 25 November
Location of tweets: All Channels
41920
17801
4803 4095 4034
South Arica Zimbabwe Nigeria UK Kenya
Fans
Countries
Location of Mentions African News Channelsg
Time Frame: 25 Oct – 25 November
Benchmark tF__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Q
YouTube Subscribers
25 735
14 457
6 128
48
ENCA SABC CNBC Africa ANN7
Subsc
ribers
Channels
Number of YouTube Subscribers: African News Channels
y
Benchmark wm__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Q
Time Frame: 25 Oct – 25 November
Benchmark wm__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
YouTube Views
10,2 Million
5,3 Million
4,7 Million
1,05 Million
21 283
ENCA SABC CNBC Africa BBC Africa ANN7
Vie
ws
Channels
Number of YouTube Views (25 Oct -25 Nov)v
Q
Time Frame: 25 Oct – 25 November
Time Frame: 25 Oct – 25 November
Insights f__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• BBC Africa is the News channel with the most Facebook Fans.
• ANN7 is the News channel with the least Facebook Fans and also has the lowest engagement rate.
• SABC news is the News channel with the most South African Facebook Fans.
• SABC news is also the most mentioned channel on Facebook.
• ENCA is the 3rd largest News channel on Facebook and has the most engaging Facebook Page.
Time Frame: 25 Oct – 25 November
Insights t&w__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• BBC Africa is the News channel with the most Twitter Followers and Mentions.
• ENCA is the channel that is the most active on Twitter.
• Regarding that SABC news is the main South African Broadcaster, ENCA is the channel with the most Tweets from South Africa.
• ENCA is the channel with the most subscribers and Views on YouTube.
Recommendations
For strategic insights and recommendations, see the detailed report here:
http://info.zasocialmedia.com/social-media-audit-african-news-channels
Tel: (011) 321 0201
www.zasocialmedia.com
Sandile Mayambala – Social Media
Analyst
@sanzasurf
Thobeka
Social Media Co-ordianator
@Thob_T
