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Social Media Basics

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Social Media Basics presented at doterati Social Media Breakfast - Sept 16, 2008
Transcript:
  • 1. Social Media Basics Rob Williams Internet Strategist

2. Orangejack Online

  • 1995: Chat rooms
  • 1999: Web design
  • 2002: Internet Marketing
  • 2004: Blogging
  • 2005: Social Media

3. Have You?

  • Have you ever
    • Read a blog?
    • Watched a video online?
    • Joined Facebook?
  • Social Media AKA:
    • Social Networking
    • Interactive Marketing
    • Interactive Media
    • Social Media Marketing

4. Social Media Connects

  • A free website allowing you tointeractandconnectwith others
    • Create free profile page
    • Notification system
    • Public
    • Searchable
    • Customizable

5. Word of Mouth

  • Most effective marketing
  • Technology has caught up
  • One-to-One Conversations

6. Levels of Involvement

  • Creatorswho publish ....18%
  • Criticswho comment ..25%
  • Collectorswho organize ...12%
  • Joinerswho participate ....25%
  • Spectatorswho consume ....48%
  • Source: Groundswell by Li & Bernoff

7. Creators

  • Text
  • Audio
  • Photo
  • Video
  • Mobile

8. Collectors

  • Save
  • Vote
  • Share

9. Joiners

  • Multiple interactions
  • Thru multiple connections
  • Using multiple tools
    • Text
    • Photos
    • Videos

10. Niche

  • Professional
  • Physical Gathering

11. You Need Social Media!

  • Personal Reasons
    • Reconnect with friends
    • Stay updated with friends
  • Business Reasons
    • Increase brand awareness
    • Provide better customer service

12. Go!

  • Startthe conversation
    • Inform, publish, announce
  • ListenandConnectto the conversation
    • Fans, competitors, clients
  • BePersonable
    • Be yourself
  • FreeeBook: Getting Started With Social Media
    • orangejack.com/ebook
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