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Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is...

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Page 1: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 2: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 3: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 4: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WHY BOTHER?

Page 5: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 6: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 7: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

LOW COST OF ENTRY

Page 8: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WHY NOT?

Page 9: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WHICH ONES SHOULD I USE?

Page 10: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WE WILL FOCUS ON

Facebook Twitter Instagram LinkedIn Pinterest

Page 11: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

FACEBOOK• Coverphotoisyour“billboard”• Mostpracticaluse:businessinfo• Allowsforlongorshortcontent• MarketLeader– 68%ofUSAdults• Advertisingisveryuser-specific• Organicmarketing

QUALITYOVERQUANTITY

Page 12: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 13: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 14: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WHATTOPOST

• Informationaboutyourbusiness:who,where,when,what• Events• Discussionquestions(thatyouwantanswersto)• Educationalcontent• Articles• Videos

Page 15: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

TWITTER• GenZismostlikelytouseTwitter• 44%ofUSAdultsage18-24

• 12%ofAmericansgettheirnewsfromTwitter• Greatforconstantengagement• Dialogue(on-the-record)• Bite-sizededucation

In-The-MomentContent

Page 16: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 17: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 18: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 19: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WHATTOPOST

• Highqualitycontent• Postoften• Behuman• Postfunnyimagesandvideos• Mainlypostimages(evenwithlinkposts)• Respondtomentions—engagementiskey!• Retweetpostsfromfollowers:activelyinvitethemintotheconversation• Maintainarelevant(andfresh)coverphoto

Postplanner.com

Page 20: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

Instagram• 800millionusers--38%checkmultipletimes

perday• Makemoneyonsite— “Shoppable Posts”• 72%ofusershavemadepurchases

• Humanizesyourbusiness• Show,nottell• Seehowothersaredoingit

VisualContent

Page 21: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 22: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 23: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 24: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WHATTOPOST

• Behind-the-scenephotos&videos• Highqualityphotos• Tell(&show)stories• Thingsthat“look”consistentwithyourbrand• Whatmakesyouunique(andreal)

Page 25: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

Pinterest• Audienceisprimarilyfemale• Groupsyouwithsimilaritems• Itemscanbeboughton-site• Audiencelikes“PromotedPins”• Hasdifferentpintypes• Product|Recipe|Article|App

• Buildlibrary(&authority)

EducationalContent(w/Shopping!)

Page 26: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 27: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 28: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 29: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WHATTOPOST

• Looktoinspire• EducationalContent• Articles• Tutorials• Recipes

• Collaboratewithfollowers• Useyourintereststocross-promote

Page 30: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

LET’S TALK VIDEO

Page 31: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

70% of Contentshould be VIDEO

thesocialginger.com

Page 32: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

80% of usersnever turn the sound on

Page 33: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WHEREDOISTART?

• Useyourcellphone• Uploadnativelytoplatforms• Beyourself• Showcasewhatyouridealclientisinterestedin• Getbetterovertime• JUSTSTART

Page 34: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 35: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get
Page 36: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

VIDEORESOURCES

Page 37: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

VIDEORESOURCES

SelfieStick

LavalierMic

Tri-PodRingLightKit

Page 38: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

WANTMORE?

https://www.linkhouseconsultants.com/start-social

Page 39: Social Media Basics - Virginia Farmers Market Association · 2019-11-25 · TWITTER • Gen Z is most likely to use Twitter • 44% of US Adults age 18-24 • 12% of Americans get

RESOURCES• https://www.oberlo.com/blog/social-media-marketing-statistics• https://www.bluecorona.com/blog/which-social-media-platforms-best-for-business• https://blog.hootsuite.com/twitter-statistics/• https://www.business.com/articles/10-reasons-to-use-instagram-for-business/• https://www.postplanner.com/blog/19-best-examples-of-how-top-brands-use-twitter/• https://risepro.co/best-brands-on-instagram/• https://www.socialreport.com/insights/article/360025887272-11-Awesome-Ways-You-Can-Use-Pinterest-For-Business• https://www.fundera.com/blog/business-pinterests• https://videocontentathon.com


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