social media boot camp

may 30, 2010materials: http://deannazandt.com/smbc

deanna zandthttp://deannazandt.com@randomdeanna

day in the life

water cooler

relationships matter

let them guide you

tune accordingly

begin.

internet economy

don’tbeleftout

social capital

authenticity matters

your job

social graces

transparency=beautiful

not scary.

who am I?

Tools

reputation grooming

size doesn’t matter.relationships do.

metrics

2,000 followers

x50 retweets

x6,000 unique

__________________________________

600,000,000 possible impressions

25,000 impressions

person one

person two

courtesy Michelle Greer

choose metrics carefully.

satisfaction.

satisfaction.

authority.

loyalty.

satisfaction.

authority.

that’s all, folks!

http://deannazandt.com/smbc

deanna zandthttp://deannazandt.com@randomdeanna

Photo credits:

• Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/ • Water cooler: http://www.flickr.com/photos/rocketlass/317272120/• Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/• Equalizer: http://www.flickr.com/photos/keelanj/4341380233/• Typewriter: http://www.flickr.com/photos/mgrap/2261210942/• Levis: http://www.flickr.com/photos/imelda/447925571/• Weaver: http://www.flickr.com/photos/9423754@N03/648808973/• Party: http://www.flickr.com/photos/24062854@N04/2499732296/• Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/• Oops: http://www.flickr.com/photos/ktpupp/508647245/• Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/• Tools: http://www.flickr.com/photos/siomuzzz/2577041081/ • Kitty: http://www.flickr.com/photos/wishymom/2255288933/ • Measurement: http://www.flickr.com/photos/marco1983/3306497259/• Odometer: http://www.flickr.com/photos/entropyer/399353063/• Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/• Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/

Without Creative Commons licensing, this wouldn’t have been possible. Thank you!