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Social Media Boot Camp at San Francisco Theological Seminary

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Page 1: Social Media Boot Camp at San Francisco Theological Seminary
Page 3: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline slideshare.net/breyeschow

Page 4: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline road map

↬ Introductions↬ The Assumptions↬ All the Words↬ All the Apps↬ Six Filters↬ 10 to Begin↬ Bonus Round↬ What Next?↬ www.slideshare.net/breyeschow

Page 5: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline where are you from?

Page 6: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline what do you do?

Page 7: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline why should we listen?

Page 8: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline how do we know you’re not a robot?

Page 9: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline what about you

↬ pastors, worship leaders, educators, administrative, volunteers, other...

↬ smart phone, phone-phone, tablet, iphone, android, chromebook...

↬ text, facebook, twitter, instagram, pinterest, foursquare, doodle...

Page 10: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline

Page 11: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline social media assumptions

↬ is a medium of communication

↬ gives insights into a generational worldview, but not absolutes

↬ demands a high sense of self-worth

↬ flattens decision making processes

↬ will not save [anything you hope it saves].

Page 12: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline being easy on ourselves

“Dad is wearing a shirt with a symbol of unknown origin,” @undainty, 2012.

Page 13: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline we are not all-powerful

You can break your equipment.You cannot break the internet.

Page 14: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline God is not done with us

Gladyn Burrell ran her first marathon at 86 and in 2011 she completed the Honolulu Marathon -- at age 93.Genesis 18 - God tells Abraham and Sarah, at an old age, they were going to have a child.GOD IS NOT DONE WITH US!

Page 15: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline

Page 16: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline all the words

apps, smart phones, tablets, oh my

social media and social networking

web 1.0 v. web 2.0

open source software

analytics, algorithms, clicks, views

SEO = Search Engine Optimization

Page 17: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline all the words

Cloud Technology

weB+logs = Blogs, vLogs

RSS feeds = Really Simple Syndication

aggregators and readers

checking in

QRCode = Quick Read Code

Page 18: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline tagging

↬ after the “@” = a person or org↬ affiliates person to content:

photo, update, attribution↬ use @username on twitter,

pinterest and instagram @actual name on facebook

↬ only tag to connect, use comment section to notify

Page 19: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline hashtags

↬ after the “#” = link↬ connects w/o personal connection --

events: #GA221, #CSW15 interests: #scandal, #ffl, #free movements: #notyourasiansidekick, #blacklivesmatter, #everydaysexism

↬ Commentary on picture, update or tweet, #baseballisdeadtome, #tbt #foodphotography #whatsfordinner

Page 20: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline

Page 21: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline all the apps

↬ Google: +, hangouts, drive, voice, mail, docs, calendars, slides, keep, etc.

↬ Blogging: typepad, wordpress, blogger, tumblr, joomla, drupal,

↬ Networks: twitter, Facebook, linkedin, Google+, Nextdoor, Ello

Page 22: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline all the apps

↬ Media: last.fm, rdio, goodreads, pandora, spotify, iheartradio

↬ Photo: instagram, flickr, smugmug, picasa, snapchat

↬ Video: vimeo, youtube, vine, instagram

↬ Livestreaming: Periscope, Meerkat, Twitstreaming

Page 23: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline all the apps

↬ eNewsletters: madmimi, mailchimp, constant contact

↬ Location: foursquare, swarm, yelp, fb

↬ Curating: pinterest, scoop.it, storify, buffer, hootsuite, feedspot

↬ Travel: Guidebook, Waze,

Page 25: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline six social media filters

CONNECTION

CONTEMPLATION

COMMUNICATION

COORDINATION

CURATION

CREATIVITY

Page 26: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline the go to networks

facebook

twitter

instagram

pinterest

youtube

google+

linkedin

Page 27: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline pitfalls

↬ as idol, savior or quick fix↬ as distraction↬ as careless expression↬ as overestimated ROI↬ as echo chamber↬ as over-and-above F2F↬ as entry to bullying and abuse

Page 28: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline postures

↬ be cautious: wise, but not fearful↬ be adventurous: find what feeds you↬ be contextual: go where people are↬ be curious: tinker with the betas↬ be npr: share about others↬ be bold: leverage technology↬ be humble: don’t have delusions↬ be genuine: be as you would be IRL

Page 29: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline possibilities

↬ the Body of Christ is built up↬ the church models a different way of

living↬ the church sees the world beyond itself↬ creativity and creation are liberated

↬ accountability is present↬ care and renewal are experienced

Page 30: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline

Page 31: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline facebook.com

UPDATES: personality and content

LISTS: “like” happenings of ministry

GROUPS: private-ish group discussions

EVENTS: buzz generation, not tracking

Page 32: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline twitter.com

Create lists to keep up community members

Follow local orgs and businesses for news and local happenings

Find content for curation

Use hashtags to connect beyond the known

Page 33: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline instagram.com

visual sharing and updating

the world through the eyes of another

clean and simple space for interaction

Page 34: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline bufferapp.com

Efficient use of online time

Night owls and early birds

Effective posting patterns

Scheduled and buffered

Page 35: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline pinterest.com

Collect images and liturgy for a season: Lent, Easters, etc.

Discover educational ideas: workshop rotation, activities, curriculum, etc.

Curate trusted content to share with the community.

Page 36: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline doodle.com

Set dates

Take simple polls

Share decision making

Relieve stress

Positive peer pressure

Page 37: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline google.com/calendar

Coordinate personal and professional schedules

Embed low-maintenance calendar into a website

Integrate with all Google apps

Page 38: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline dropbox.com

Cloud based storage

Back-up and share photos

Group document storage

Presentation sharing

2GB Free + referrals bonuses

Page 39: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline madmimi.com

Link to online version

Track actual interaction

Save some money

Good alt to emailed PDFs

Page 40: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline groupme.com

Prayer Groups

Staff Teams

Parent Notification

Youth Communication

SMS or Smartphone

Page 41: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline

Page 42: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline nextdoor.com

NEXTDOOR.com

will change your life by connecting you to your neighborhood and your neighbors in meaningful ways.

Page 43: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline keepvid.net

KEEPVID.net

will change your life by allowing you to download video clips from video-based networks.

Page 44: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline getpocket.com

GETPOCKET.com

will change your life by allowing your to better remember, organize and share links as you find them throughout the day.

Page 45: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline punchbowl.com

PUNCHBOWL.com

will change your life by allowing you to organize gatherings and events more efficiently and communally.

Page 46: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline d365.org

D365.org

will change your life by providing daily, accessible, lectionary-based and theologically solid devotional content for all ages.

Page 47: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline yelp.com

YELP.com

will change your life by sharing reviews of your ministry, interacting with local establishments and finding new places when traveling.

Page 48: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline instapray.com

INSTAPRAY.com

will change your life by providing theologically diverse system for connecting through app-based prayer.

Page 49: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline evernote.com

EVERNOTE.com

will change your life by using cloud-based technologies to organize, save and track projects and information.

Page 50: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline Boomerang for gMail

BOOMERNGGMAIL.com

will change you life by doing away with email distractions by allow emails to be send later, tracked, and scheduled.

Page 51: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline google presentation

Page 52: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline canva.com

Page 53: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline you may have more

sumall.comcheckusernames.comgoodreads.comslideshare.netsmugmug.comroundpic.comwordcounter.netwufoo.com

list.lybit.ly

scoop.itstorify.com

Page 54: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline personal tasks

↬ Carve out daily social media time

↬ Normalize usernames

↬ Create lists on current networks

↬ Use “find friends” feature

↬ Organize device apps use

Page 55: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline church tasks

↬ Declutter current online footprint

↬ Gather and record login info

↬ Assign individuals to networks

↬ Claim “business” listings

↬ Schedule monthly app play hour

Page 56: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline and exhale . . .

Page 57: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline So let’s talk . . .

Page 58: Social Media Boot Camp at San Francisco Theological Seminary

#faithonline final question and response

⬗ social network questions, thoughts, etc.

⬗ church use questions, thoughts, etc.

⬗ general tech questions, thoughts, etc.

⬗ www.slideshare.net/breyeschow⬗ @breyeschow on most social

networks


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