Find the right networks for you

Signed up for a dozen networks and nothing

is happening?

Listen first

• Your Brand• Local News• Media Outlets• Client interests• Competitors• Other interests

Where are the conversations?

• Blogs• Forums• Facebook• Twitter• Communities• Video

Listening methods

• Search engines (Bing, Google)• Google Blog Search• Google Alerts• Social Mention• Other Alerts

Listening and Reporting

• Social Mention• Who’s Talking• Trackur• SM2• Backtype• Radian6• Collective Intellect

Social Mention

Real-time Monitoring

• Who’s Talkin • LazyFeed• Monitter• Yahoo! Sideline• Twitter search

Whos Talkin

Lazyfeed

Monitter

Twitter

• Use it or not, you can’t ignore Twitter

• Faster than search• Keyword focused• Link sharing

• Demographics are changing• Women 35-54• 66% over 21• 13.9 Billion Minutes in April 2009• Pages are not Profiles

Now What?

• Do some thinking about what you can do• Don’t feel compelled to join every network• Start commenting and joining conversations• Answer questions• Solve problems• Give feedback and help• Listen for opportunites

Transparency

• Don’t pretend• No marketing speak• Be human and

personal• Don’t be mean• Public and permanent

SEO and Content Recycling

• Building traffic to multiple profiles• All roads lead to you• What content do you already have?• Break content up and distribute• Make your blog or website the center of your

social media universe

SEO and Content Recycling

Resources

• Links: www.janetfouts.com/bootcamp• Coaching: www.janetfouts.com/coaching• Email me: janet@janetfouts.com• Call me: 408.216.7423