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Australian Open 2012 Social Media Buzz Report
January 2012 / Dominic Stöcklin, Jan Sedlacek
Picture: http://www.australianopen.com/en_AU/news/photos/popular, © Tennis Australia
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Australian Open 2012: Overall buzz 1st week
© 2012 Goldbach Interactive
0
5000
10000
15000
20000
25000
30000
35000
Forums
News
Blogs
3
Australian Open 2012: Overall keywords
© 2012 Goldbach Interactive
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Australian Open 2012: Keywords on Twitter
© 2012 Goldbach Interactive
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Australian Open 2012: Overall geography
© 2012 Goldbach Interactive
26.80%
13.50%
9.50% 8.20%
4.20%
3.80%
2.60%
2.50%
28.90%
USA
Australia
Canada
UK
Germany
Netherland
Italy
India
Other
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Australian Open 2012: Buzz around selected male players
© 2012 Goldbach Interactive
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30000
N. Djokovic R. Nadal R. Federer A. Murray B. Tomic L. Hewitt
Blogs News Twitter Forums
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Australian Open 2012: Buzz around selected female players
© 2012 Goldbach Interactive
0
2000
4000
6000
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12000
14000
16000
C. Wozniacki K. Clijsters V. Azarenka M. Sharapova P. Kvitova S. Williams
Blogs News Twitter Forums
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Automated analysis based on several queries / keywords
/ Tool: Sysomos MAP (map.sysomos.com)
/ Timeline: 15.01.2012 – 22.01.2012
/ Demographics: worldwide
/ Language constrictions: none
/ Sources: News, Blogs, Twitter, Forums
Queries:
/ „australian open“ OR „australianopen“ - AND (djokovic OR djokernole)
- AND (nadal OR rafanadal)
- AND federer
- AND murray
- AND tomic
- AND hewitt
- AND wozniacki
- AND clijsters
- AND azarenka
- AND sharaopva
- AND kvitova
- AND williams
Setting of the analysis
© 2012 Goldbach Interactive
GOLDBACH INTERACTIVE (SWITZERLAND) AG
Mattenstrasse 90
2503 Biel/Bienne
www.goldbachinteractive.ch
Dominic Stöcklin
Senior Berater Social Media
@dstoecklin
Jan Sedlacek
Trainee Social Media
@jansedlacek1