Social Media Campaign for Non Profit

Disampaikan dalam Workshop Fotografi dan Videografi yang diselenggarakan oleh PWYP Indonesia. 10-11 Februari 2016

Digital Strategy

Source: Buku “WWW.HM Defining Your Digital Strategy”

Define Your Goals

• Engaging Community• Retaining Donors• Acquiring Donors• Generating Brand Awareness• Building Thought Leadership• Changing Behaviour

Source: http://sproutsocial.com/insights/nonprofit-social-media-guide/

Source: http://sproutsocial.com/insights/nonprofit-social-media-guide/

Source: https://blog.bufferapp.com/social-media-non-profits

Some Importance Rules in Social Media Content

• Clear Call To Action• Story Telling• Give visuals (photos or videos)

Greenpeace Content

Greenpeace content provoking, easy to understand, contextual and CLEAR CALL TO ACTION

Sabang Merauke Content

The picture grabbing attention, and the caption build the context what they want the audience do after read this….

Indorelawan Content

Using infographic to make audience easy understand what do you want to communicate, and CLEAR CALL TO ACTION

Case Study Greenpeace Indonesia Campaign

#KepoItuBaik smart copy and easy to understand for millennial, and they do collaboration with other community and media

Case Study Video Campaign END7

Case Study Youtube Campaign END7

The results:• Within a week the video received over 300,000 views (200,000 for the

US version and 100,000 for the UK version). It was ranked #5 on YouTube’s list of ‘Most Popular on the Web’.

• Globally viewers have watched more than 400,000 minutes of the video with 75% of viewers watching more than two minutes, proving people were not clicking on and off.

• Most importantly, within a week the video generated £60,000 of donations (an average of 20p per view). This can treat and protect 120,000 children from all seven diseases for a year.

• This is a remarkable ROI considering the video cost £20,000 to produce.

Tuhu Nugraha DewantoCOO Upnormals PingFans Book Writer “WWW.HM Defining Your Digital Strategy”Twitter: @TuhunugrahaE-mail: tuhu.nugraha@gmail.comLinkedIn:www.linkedin.com/in/tuhunugrahaGroup: https://www.facebook.com/groups/DefiningYourDigitalStrategy

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