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Twitter Campaign for Clarks
| Date post: | 19-Jan-2017 |
| Category: |
Marketing |
| Upload: | social-samosa |
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Twitter Campaign for Clarks
www.jademagnet.com | Bangalore | California | Singapore | Doha |
The objective
Why?Clarks India needed an out-of-the-box twitter activation campaign. The campaign had to be organic and viral in equal measure
For Whom?
The campaign was to be directed at a TG of 20-35 year old urban youth. Twitter as a platform lends itself beautifully to this busy lot
What?It wouldn’t suffice to simply ask your audience to engage. The campaign had to tickle their wit and challenge them at an intellectual level
www.jademagnet.com | Bangalore | California | Singapore | Doha |
The concept
We asked the twitter-verse to imagine a world where shoes could talk?
We showed them a picture of a Clarks pair and asked – what if Torrin Curtain could talk?
We made it easy to participate and engaged with them as a brand with a sense of humour
Platform
Brand
People
www.jademagnet.com | Bangalore | California | Singapore | Doha |
The execution
www.jademagnet.com | Bangalore | California | Doha
The results
In 5 hours
281 Followers 758 Brand Mentions
1765 Hashtag mentions Top Trend for 6 hours
A Million Impressions Incalculable Branding
www.jademagnet.com | Bangalore | California | Singapore | Doha |
The tweets
