Calibri

Calibri

CHALLENGE: Increase product and brand awareness in North America.

SOLUTION: “Share to Win” giveaway

• Sharable• Fun• Taps into idea of community

RESULTS: • 3,900 entries in US & CA• 4,600 new fans in one week!• 5,700 views on our

educational video• Increased engagement• 2,800 new emails for database

CHALLENGE: We want to maximize SEO to draw traffic to our website.For people visiting our site, we want to increase conversion.

SOLUTION: User “review” proven to accelerate conversion...So how do you depict “word of mouth” for a visual brand?

CHALLENGE: Sometimes we receive questions from customer that WE don’t even know the answer to...

SOLUTION: Ask the people who know our product best – the trampoline owners.

Crowd source the answer.

RESULTS: Able to address the customer’s question.

Integration into official customer service responses.

In case you were wondering… • Tie plastic bags, old CDs, pie plates, tinsel, zip ties • Fake predator – snakes, hawks• Distractions

CUSTOMER SERVICE: Address frequently asked questions & open forum for further service.

WEB: Improve SEO with timely and relevant blog post.

PR: Pitch short-lead outlets with trampoline safety tips.