Date post: | 14-Jul-2015 |
Category: |
Entertainment & Humor |
Upload: | social-samosa |
View: | 477 times |
Download: | 2 times |
Objective
• Create awareness about the premiere of Under The Dome on BIG CBS Love
• Create Excitement & Buzz around the show
Time Particulars
Thursday – 8 pm Onwards
8 – 8:30 Drinks
8:30 - 9:00 Ice Breakers – Activity 1
9:00 – 9:15 Briefing of the Show
9:15 – 9.45 Screening of the Show
9:45 – 10:00 Under The Dome – Twitter Activity
10:00 – 10:15 Continue Screening
10:15 Drinks & Food
Event Flow
Total Timeline Deliveries – 6.34 million
* Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries is an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
• Step 1
If you were stuck #UnderTheDome what would you take with you?
• Step 2
Key Influencers RT’d and participated
Contest Flow
Total Timeline Deliveries – 3.06 million
* Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
Total Timeline Deliveries – 1.02 million
* Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
Highlights
• India was the 2nd largest country to contribute towards tweets about #UnderTheDome
• Number of Followers increased: 78
• Total Outreach: 5.7 million