When overall traffic to AME's blog, and social media (YouTube channel, Facebook and Twitter in particular) slowed down, these strategies got followers excited and engaged again.
4
Social media case study: Author Marketing Experts AME’s overall traffic to its blog and social media (YouTube channel, Facebook and Twitter in particular) was slowing down, with fewer shares and comments. The goal was to offer some strong, relevant content that would get followers excited again. While the CEO, Penny Sansevieri, regularly attends industry conferences, the information from such events was often used in-house. This time, Penny decided to share what she learned with followers and to make new contacts at this event who could share their expertise in future interviews. AME’s YouTube Channel was stagnant. The goal was to get more views/visits to the site by offering some new content. Sessions at Digital Book World did the trick; one video alone was pushed through all of AME’s social media (YouTube, Facebook, Twitter and Google+) and has nearly 1,000 views to date:
Transcript
Social media case study: Author Marketing Experts
AME’s overall traffic to its blog and social media (YouTube channel, Facebook and Twitter in particular) was slowing down, with fewer shares and comments. The goal was to offer some strong, relevant content that would get followers excited again. While the CEO, Penny Sansevieri, regularly attends industry conferences, the information from such events was often used in-house. This time, Penny decided to share what she learned with followers and to make new contacts at this event who could share their expertise in future interviews.
AME’s YouTube Channel was stagnant. The goal was to get more views/visits to the site by offering some new content. Sessions at Digital Book World did the trick; one video alone was pushed through all of AME’s social media (YouTube, Facebook, Twitter and Google+) and has nearly 1,000 views to date:
The AME Facebook Page has 72,000+ fans; promotion began there January 21:
The literary agent featured in the video also posted the video on her own blog, so it’s still getting a lot of traction:
The AME Twitter feed (47,000+ followers) continues to show shares of this video along with other content from Digital Book World:
The videos were also posted to the AME blog (Google Page Rank 3) but the Digital Book World blog focus was a post with a wrap-up of key points from Digital Book World that provided the blog with fresh content. This post is still generating retweets and comments (the format of posting tweets from the event with an elaboration/explanation beneath each tweet was a big hit with followers):
Conclusions: Now that the social media properties have had a jump start to kick off 2013, the goal will be to continue this momentum with our regular efforts along with more blog posts and videos on hot topics in publishing and marketing from major events and credible experts that will be shared across AME’s social media channels.
Regular, ongoing social media efforts for AME include identifying strong content (with an emphasis on “how-to” social media information) to share on AME’s Twitter feed, regularly scheduled blog content (AME has a weekly roundup of tips along with a weekly Blog Carnival that are popular features) and multiple daily posts to the AME Facebook Page that provide followers with publishing, marketing and writing tips.
