4
social media checklist
| Date post: | 22-Feb-2016 |
| Category: |
Documents |
| Upload: | enprodes-management-consultancy-bv |
| View: | 214 times |
| Download: | 0 times |
social media checklist
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any im
provement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
char
les
han
dy: t
her
e is
no
per
fect
so
luti
on t
o an
ythi
ng
charles handy: no one can predict the ultimate effect of any action
Kurt Lew
in: W
e can
predict so
cial co
nseq
uen
ces for a
ny im
provem
ent project: th
e less involvem
ent of th
ose a
ffected, the less likely w
ill be an
implem
enta
ble solu
tion
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Kurt Lewin: We can predict social consequ
ences for an
y improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequ
ences for an
y improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: there is no perfect solution to anything
charles handy: there is no perfect solution to anything
charles handy: there is no perfect solution to anything
kurt lew
in: w
e can predict social consequences for any im
provement project: the less involvem
ent of those affected, the less likely w
ill be an
implem
enta
ble solutio
n
Kurt Lewin: W
e can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
margaret mead: never doubt that a small group of thoughtful, com
mitted citizen
s can chan
ge the world. in
deed, it is the only th
ing th
at ever has.
kurt lewin: we can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
charles handy: no one can predict the ultimate effect of any action
kurt lewin: we can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: W
e can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret mead: Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.
Kurt Lewin: We can predict social conseq
uen
ces for a
ny im
provement project: the less involvem
ent of those affected, the less likely will be an implementable solution
margaret mead: never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret mead: never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Kurt Lewin: W
e can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
margaret mead: never doubt that a small group of thoughtful, com
mitted citizen
s can ch
ange th
e world. In
deed, it is the o
nly th
ing th
at ever h
as.
kurt
lew
in: w
e ca
n p
redi
ct s
ocia
l co
nsequen
ces f
or any i
mprove
ment p
roject
: the
less
invo
lvem
ent
of t
hose
aff
ecte
d, t
he l
ess
like
ly w
ill
be a
n im
plem
enta
ble
solu
tion
kurt
lew
in: w
e ca
n p
redi
ct s
ocia
l co
nsequen
ces f
or any i
mprove
ment p
roject
: the
less
invo
lvem
ent
of t
hose
aff
ecte
d, t
he l
ess
like
ly w
ill
be a
n im
plem
enta
ble
solu
tion
kurt lewin: we can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely w
ill be an implem
entable solution
Margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret mead: never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely w
ill be a
n impl
emen
tabl
e so
luti
on
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely w
ill be a
n impl
emen
tabl
e so
luti
on
Kurt lewin: w
e can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely w
ill be an implementable solution
Margaret Mead: Never doubt that a small group of thoughtful,
committed citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead: Never doubt that a small group of thoughtful,
committed citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead: Never doubt that a small group of thoughtful,
committed citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead: Never doubt that a small group of thoughtful,
committed citizens can change the world. Indeed, it is the only thing that ever has.
kurt Lewin: w
e can predict social consequences for any im
provemen
t project: the less involvement of those affected, the less likely w
ill be an implementable solution
charles handy: there is no perfect solution to anything
cha
rles
han
dy: t
here
is n
o pe
rfec
t so
luti
on t
o an
ythi
ng
Kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lew
in: W
e can predict social con
sequences for any im
provement project: the less involvem
ent of those affected, the less likely w
ill be an
implem
enta
ble solu
tion
Kurt Lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: W
e can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
charles handy: no one can predict the ultimate effect of any action
charles handy: n
o one can predict the ultimate effect of any action
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: w
e can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: there is no perfect solution to anything
charles handy: there is no perfect solution to anything
charles handy: no one can predict the ultimate effect of any action
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
charles handy: no one can predict the ultimate effect of any action
charles handy: no one can predict the ultimate effect of any action
Mar
gare
t m
ead:
Nev
er d
oubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Zorg voor aansluiting
Stel doelen
Bepaal je boodschap
Kies je middelen met zorg
Wie gaat het doen?
social media checklistGebruik de Enprodes Social Media Checklist om een strategie voor je project op te stellen hoe social media gaan bijdragen aan succesvol omgevingsmanagement.
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any im
provement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
char
les
han
dy: t
her
e is
no
per
fect
so
luti
on t
o an
ythi
ng
charles handy: no one can predict the ultimate effect of any action
Kurt Lew
in: W
e can
predict so
cial co
nseq
uen
ces for a
ny im
provem
ent project: th
e less involvem
ent of th
ose a
ffected, the less likely w
ill be an
implem
enta
ble solu
tion
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Kurt Lewin: We can predict social consequ
ences for an
y improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: We can predict social consequ
ences for an
y improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: there is no perfect solution to anything
charles handy: there is no perfect solution to anything
charles handy: there is no perfect solution to anything
kurt lew
in: w
e can predict social consequences for any im
provement project: the less involvem
ent of those affected, the less likely w
ill be an
implem
enta
ble solutio
n
Kurt Lewin: W
e can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
margaret mead: never doubt that a small group of thoughtful, com
mitted citizen
s can chan
ge the world. in
deed, it is the only th
ing th
at ever has.
kurt lewin: we can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
charles handy: no one can predict the ultimate effect of any action
kurt lewin: we can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: W
e can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret mead: Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.
Kurt Lewin: We can predict social conseq
uen
ces for a
ny im
provement project: the less involvem
ent of those affected, the less likely will be an implementable solution
margaret mead: never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret mead: never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Kurt Lewin: W
e can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
margaret mead: never doubt that a small group of thoughtful, com
mitted citizen
s can ch
ange th
e world. In
deed, it is the o
nly th
ing th
at ever h
as.
kurt
lew
in: w
e ca
n p
redi
ct s
ocia
l co
nsequen
ces f
or any i
mprove
ment p
roject
: the
less
invo
lvem
ent
of t
hose
aff
ecte
d, t
he l
ess
like
ly w
ill
be a
n im
plem
enta
ble
solu
tion
kurt
lew
in: w
e ca
n p
redi
ct s
ocia
l co
nsequen
ces f
or any i
mprove
ment p
roject
: the
less
invo
lvem
ent
of t
hose
aff
ecte
d, t
he l
ess
like
ly w
ill
be a
n im
plem
enta
ble
solu
tion
kurt lewin: we can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely w
ill be an implem
entable solution
Margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret mead: never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected,the less likely will be an implementable solution
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely w
ill be a
n impl
emen
tabl
e so
luti
on
Kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely w
ill be a
n impl
emen
tabl
e so
luti
on
Kurt lewin: w
e can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely w
ill be an implementable solution
Margaret Mead: Never doubt that a small group of thoughtful,
committed citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead: Never doubt that a small group of thoughtful,
committed citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead: Never doubt that a small group of thoughtful,
committed citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead: Never doubt that a small group of thoughtful,
committed citizens can change the world. Indeed, it is the only thing that ever has.
kurt Lewin: w
e can predict social consequences for any im
provemen
t project: the less involvement of those affected, the less likely w
ill be an implementable solution
charles handy: there is no perfect solution to anything
cha
rles
han
dy: t
here
is n
o pe
rfec
t so
luti
on t
o an
ythi
ng
Kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lew
in: W
e can predict social con
sequences for any im
provement project: the less involvem
ent of those affected, the less likely w
ill be an
implem
enta
ble solu
tion
Kurt Lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
Kurt Lewin: W
e can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt Lewin: We can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
charles handy: no one can predict the ultimate effect of any action
charles handy: n
o one can predict the ultimate effect of any action
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: w
e can predict social consequences for any improvem
ent project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: there is no perfect solution to anything
charles handy: there is no perfect solution to anything
charles handy: no one can predict the ultimate effect of any action
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
charles handy: no one can predict the ultimate effect of any action
charles handy: no one can predict the ultimate effect of any action
Mar
gare
t m
ead:
Nev
er d
oubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
kurt lewin: we can predict social consequences for any improvement project: the less involvement of those affected, the less likely will be an implementable solution
charles handy: no one can predict the ultimate effect of any action
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
margaret Mead: Never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
Social media staan niet op zichzelf maar sluiten aan bij de communicatie en marketing van een organisatie. Voor projecten geldt dit ook: zorg dat je aansluit bij de communicatie-strategie van het project.
Hoe wordt het project gepositioneerd? Hoe gaan we betekenis toevoegen voor de omgeving? Wat willen we zelf leren van onze omgeving? Social media gaat om interactie, gebruik de interactie om te leren van je omgeving. Hoe kijken mensen tegen je project aan, maar ook: welke ideeën hebben ze. Ontsluit de verborgen omgevingscreativiteit.
De boodschap volgt uit de communicatiestrategie en doelen. Communiceer consequent en consistent. Wees altijd authentiek, het gaat immers om dialoog. Zorg dat de ‘online’ boodschap overeenkomt met het feitelijk handelen in de ‘echte wereld’.
Kies je ‘social media tools’. Waar is je doelgroep actief? Kies met zorg voor Twitter, LinkedIn en/of Facebook. Beargumenteer waarom juist wel of niet je hiervoor kiest. Maak gebruik van een ‘social media dashboard’ zoals ‘Hootsuite’. Je houdt overzicht en het maakt samenwerken vanuit één profiel eenvoudiger. Deel in je kennis. Plaats video’s en foto’s die de boodschap onderbouwen. Schrijf een feitenblog over het project, geef het project een gezicht.
Stel een Social Media Beleid op dat ingaat op vragen wie, waarover naar buiten treedt. Worden berichten alleen door het Social Media Team naar buiten gebracht? Mogen projectmedewerkers dit ook doen? En wat mogen ze dan doen? Wie treedt op als ‘Rapid Responder’ die direct inspeelt op vragen of trends? Wie worden de project HEROES*? In een wereld waar één boze tweet je project kan ondermijnen, moeten projecten hun medewerkers de ruimte geven om direct te reageren.
*Highly Empowered and Resourceful Operational Engagement Supporter
ENPRODESDe kernwaarde van waaruit Enprodes diensten wil verlenen is het mogelijk maken van programma’s en projecten op basis van de dialoog. Enprodes baseert zich daarbij niet alleen op de jarenlange praktijkervaring van oprichter Han Admiraal, maar ook op het simpele gegeven dat bondgenoten meer bereiken dan vijanden. Draagvlak moet georganiseerd worden uit omgevingskracht. Dat kan als de omgeving wordt gezien als bron van inspiratie en creativiteit voor een programma of project. Social media bieden ongekende kansen voor omgevingsmanagement om dit te bereiken.
HAN ADMIRAALHan Admiraal is werkzaam als onafhankelijk adviseur op het gebied van dialoog en ruimtelijke vraagstukken. Vanuit de kernwaarde van Enprodes draagt hij bij aan een veelvoud van projecten, waar partijen bij elkaar brengen, centraal staat. Projecten variëren van gebied gerelateerde opgaven tot infrastructuur projecten. Zijn passie is om draagvlak voor projecten te krijgen door het voeren van een betekenisvolle dialoog met de projectomgeving.
VOLG ONS OP
@hanadmiraal
linkedin.com/in/hanadmiraal
enprodes.nl/blognl
han.admiraal
enprodes.nl/facebook
issuu.com/enprodes
Heemraadssingel 245
3023 CD Rotterdam
T +31(0)10 244 99 00
F +31(0)10 244 97 25
www.enprodes.nl
Management Consultancy bv
enabling projects through dialogue based decisions
