Date post: | 19-Jun-2015 |
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Documents |
Upload: | the-mepr-agency |
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SOCIAL STORYTELLING: TRENDS & TOOLS
@MEPRAGENCY l #SMCNash
Hosted by: KIA JARMON, PR/Brand Strategist
WHAT’S YOUR STORY?
@MEPRAGENCY l #SMCNash
‘YOU ARE HERE’ TO TELL THE STORY—You Are The Media
@MEPRAGENCY l #SMCNash
Pic Monkey Spreaker Sound Cloud SlideShare Infogr.am Alpha Chimp (local)
TO CREATE IT…
@MEPRAGENCY l #SMCNash
CREATE + EMBED
EVERY MEDIUM IS A SNAPSHOT
OF YOUR BRAND
1. Pingraphy
2. Facebook Timeline 3. Facebook Targeting
4. Google Hangout 5. Google Community
TO SHARE IT…
@MEPRAGENCY l #SMCNash
HOW DO THEY WANT TO CONNECT?
1. Scoop.it 2. Storify
3. Sees.aw 4. Rebel Mouse
5. TweetChat
CREATE CONVERSATION (and listen)
@MEPRAGENCY l #SMCNash
EVERY MEDIUM IS A SNAPSHOT
OF YOUR BRAND
CITIZEN JOURNALISM…
@MEPRAGENCY l #SMCNash
TELL THE STORY AS YOU SEE IT
1. Pro Camera
2. iMovie 3. PicStitch/Mixel
4. SocialCam 5. Versegram/InstaMessage
6. Spreaker
THERE’S AN APP FOR THAT…
@MEPRAGENCY l #SMCNash
CONNECT ON THE GO!
1. Pinterest.com/source/url
2. Buffer—drips social shares
3. Sprout Social—shares/analytics
4. Social Mention 5. PinPuff
HOW TO MEASURE…
@MEPRAGENCY l #SMCNashSMW
MEASURE YOUR SUCCESS!
SOCIAL STORYTELLING MAP
@MEPRAGENCY l #SMCNash
OUTLINE THE EXPERIENCE
CHOOSE THE METHODS
ADDITIONAL WAYS TO ENGAGE YOUR AUDIENCE
CREATE CONTENT OUTLINE Events, Promotions, News
Visual + Auditory = Experience
HOW WILL YOUR AUDIENCE EXPERIENCE YOU?
PICMONKEY
YOUTUBE FACEBOOK
ALBUM PIN IT
Screen Capture Video
Pingraphy
Scoop.it Storify
Sees.aw
Hosted by: KIA JARMON, PR/Brand Strategist
QUESTIONS?
@MEPRAGENCY l #SMCNash