Date post: | 08-May-2015 |
Category: |
Social Media |
Upload: | brendan-dodds |
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© 2014 Sprinklr. All rights reserved.
Social media collaborationwithin a complex
organization
© 2014 Sprinklr. All rights reserved.
Collaboration best practicesBrendan DoddsGlobal Social Media Product Manager, EY
Social @ Scale, 8 April 2014
© 2014 Sprinklr. All rights reserved.
© 2014 Sprinklr. All rights reserved.
Complexity at scale
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The journey
Source:
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The reality
%$*&!
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A solution at EY – the External Social Media Network
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The network unites the functions around shared goals
Recruitment
PR
Digital
Risk Mgmt(and
whoeverelse I’vemissed)
Knowledge /SMI
Clientserving
Marketing
xSMN
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Webcasts
NewsletterCommunity
xSMN
Three communication channels
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From the community
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New social media profiles
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Calendar• Lorem ipsum -
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Top stories: news andfeatures
Newly deployed profiles, todrive awareness and sharing
Recent activity in thecommunity
Called “Newslettr” – a nodto the convention ofdropping a vowel
Featured content
About this newsletter andsubscription info
Calendar of upcomingtraining, webcasts and more
Social media guidelinesand other resources
Monthly newsletter
© 2014 Sprinklr. All rights reserved.
Community
© 2014 Sprinklr. All rights reserved.
Bi-monthly webcasts
Guest presenters
Rotating timezones
150+ participants
Live chat
Sample agenda:•Latest news
•The rise of the social enterprise
•Making a statement with EYVoice
•YouTube: Destination or depository?
•To blog or not to blog? Lessons from pilots
•Q&A
Content to bereused:•Timed agenda
•Audio files
•Slides
•Transcript
•Captured chat
INPUT OUTPUT
© 2014 Sprinklr. All rights reserved.
• “Gets better and better each time! The topics today were terrific”
• “This has become a super-valuable hour of information relevant to nearly every marketer at EY”
• “So incredibly funny and refreshing … I'm still laughing today”
• “Awesome job, great session. Very impressive to see the quality of the work going on”
• “This is great stuff”
• “Enlightening and well-run … I had no idea we were this advanced in our use of social media”
• “Great food for thought for future application”
We’ve had great feedback from members
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The formula that works for us:1. Hyper-accessible
2. Community focused3. Playful
© 2014 Sprinklr. All rights reserved.
Thanks@BrendanDodds
linkedin.com/in/BrendanDodds