| Date post: | 21-Jan-2018 |
| Category: |
Data & Analytics |
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Report Period: February 1 - February 29, 2016
Social Media Community Size and Growth Benchmarks
A report on the number of fans and
the growth rate of those fans across
7 industries, including Luxury
Fashion, Soft Drinks, State Tourism,
Luxury Autos, Children’s Hospitals,
Consumer Electronics, and Snack
Foods. Networks include Facebook,
Twitter, Instagram, YouTube,
Google Plus and Pinterest.
Summary
This report delivers a broad view of social media community sizes and growth rates across 7
industries and 61 brands. The average industry Facebook page fan count ranges from around
344,000 in children’s hospitals, to over 15 million in the snack food category.
While community size and growth rate aren’t to be focused on at the risk of lowering engagement,
social media fans are still undeniably valuable. This report can give you a good sense of the
community benchmarks across a diverse set of industries.
Highlights
❖ Instagram continues to be the social media network with the highest overall growth rates
across most industries. Industry average growth rate averaged between 5% and 11%.
❖ YouTube had an average growth rate of just over 24% in the snack food category.
❖ The single highest brand social media fan count is Oreo’s Facebook page: 41.8 million
Report Period: February 2016
Luxury Fashion Community Size
Luxury Fashion Community Growth Rate
Soft Drinks Community Size
Soft Drinks Community Growth Rate
State Tourism Community Size
State Tourism Community Growth Rate
Luxury Auto Community Size
Luxury Auto Community Growth Rate
Children’s Hospitals Community Size
Children’s Hospitals Community Growth Rate
Consumer Electronics Community Size
Consumer Electronics Community Growth Rate
Snack Foods Community Size
Snack Foods Community Growth Rate
If you’d like to see this type of data, and much more, for your brand’s social media landscape, simply request a free trial at either of the links below.
Online FormZuumSocial.com/Contact/
Free Trial
© 2016 Zuum ZuumSocial.com
