www.socialmediacouncil.eu

Presentation: situation and proposition overview

www.socialmediacouncil.eu

Social Media Council EuropeSituation

Fragmented thought-leadership:There are many small local groups addressing social media and a few regional however they are spread across multiple local professional networking platforms: LinkedIn, Zing, Viadeo.

Lack of trust:Most groups are heavily driven by service / technology providers trying to sell their products creating a lack of trust in the advice offered.

US / UK Focused:The majority of examples, case-studies and best practice guides are US / UK focused.

Too public:Almost all communities are too open / public for brands to speak freely about their professional challenges in social media.

www.socialmediacouncil.eu

Social Media Council EuropeSituation

That’s why we see a need for..

a Europe-focused community dedicated to Social Media.

a ‘brands-only’ community dedicated to Social Media.

www.socialmediacouncil.euPowered by:

www.socialmediacouncil.eu

Social Media Council EuropeThe proposition

We are aware that you don‘t have much time to stay informed and get answers to all your social media needs and questions. We want to create a place where you get fast answers and real-time collaboration from a like-minded community.

• Social Media (A place to understand and further ROI in social media) • Council (A community of professionals to decide best practice and leadership) • Europe (A truly European entity that reflects the regions cultural nuances)

is a ‘brands-only’ European peer-2-peer community dedicated to social media. We seek to use our resources to showcase great work, understand metrics, effectiveness and ROI and help further your understanding of social media for the purposes of; deeper consumer engagement, loyalty, affinity, retention and sales.

SMCE is powered by 90:10 Group Ltd, it’s local offices and network partners.

www.socialmediacouncil.eu

Social Media Council Europe3 Step Rollout

The Social Media Council Europe will be launched in 3 steps:

Community(Co-Created)

Website/Blog(s) Co-Creation Platform Website/Blog(s) + Co-Created Community

Editiorial Content• Follow SM News & Thoughts• Discuss/Comment articles• Subscribe as a member• Become a Guest Bloggers

Co-Creation• Submit ideas• Vote Ideas• Comment Ideas• Participate in Discussions

Editorial Content + Peer-to-peer Learning + Research• Stay up to date and get inspired• Connect with (brands-only) Social Media practitioners • Learn from members‘ practical experiences • Participate in + get access to prim. research

February-March `12 April `12

Primary Research

+

13.02. 11.03.

October `11

Step 1 Step 2 Step 3

www.socialmediacouncil.eu

Social Media Council EuropeHow it works

1) Open blog:The blog is driven by an editorial team and serves as a window into the private community for the wider industry to engage around social media news.

2) Co-creation platform:A select number of people will be exclusively invited to join a closed platform, pre-launch, to co-create the mission and structure of SMCE and its future digital assets.

3) Private community:Once launched, a private community will be open to social media professionals to connect / share and discuss their challenges and learnings by; country, sector, discipline and platform.

4) Directory:The directory will feature all members (who opt-in) by company, region and sector linking through to their social media profiles including; Twitter, Linkedin (or local equivalent), Facebook, Google +.

www.socialmediacouncil.eu

Social Media Council EuropeWho is it for?

You?

The Social Media Council Europe is for professionals whose job requires that they and their teams understand and practice; marketing, advertising, pr, customer service, CRM or direct sales through social media.

It caters to all levels of seniority, through various content streams, from community managers up to CMOs in the employment of brands operating within the European Union.

Suppliers of related services and products are only to be invited at the request of the majority.

www.socialmediacouncil.eu

Social Media Council EuropeWhat’s in it for you?

Brands-onlyA safe and private

environment to discuss emerging trends and

learn with your peers.

Industry ResearchYou get to participate in

and have access to industry research that is

important to you and your organisation

immediate concerns.

Co-Created spaceSMCE is created directly

with you to ensure it reflects your needs and

ambitions

Peer-2-peer LearningA place where you can

learn from practitioners not ‘gurus’.

European ContentExclusive content

including; blogs, industry news, interviews, case-studies and awards with a European perspective.

ConvenienceA one-stop shop to find specific content around your immediate social

media needs.

www.socialmediacouncil.eu

Social Media Council EuropeContacts and Social Media Profiles

Email: info@socialmediacouncil.eu Twitter: https://twitter.com/socialmediaeurFacebook: http://www.facebook.com/socialmediacouncil Slideshare: http://www.slideshare.net/socialmediacouncilScoop.it: http://www.scoop.it/u/social-media-council-europe

Website strategy and coordination: Dinis Guarda with Ilkut Terzioglu Editor: Michael Litman with Harmeet DhirajCo-creation coordination: Steffen Hück