CURSO AVANZADO DE REDES SOCIALES
PLAYA DEL CARMEN ENERO 2015
MAIN GOAL
To promote products or services strategically through measuring, analysis and programming digital tools and generaGng a segmented brand exposure naGonally and
internaGonally. Promover productos ó servicios a través de herramientas
digitales de medición, análisis y programación estratégicamente y de manera segmentada generando una
exposición de marca a nivel nacional e internacional.
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Which digital opGon is suitable for my business?
FACEBOOK BE SOCIAL EDUCATION TWITTER: @BeSocialEdu INSTAGRAM: besocialplayadelcarmen SET CLEAR GOALS HELP MEET EASY TARGETS
WHO IS YOUR CUSTOMER?
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QUALIFIED CUSTOMER/
BUYER PERSONA
INTERESTED CUSTOMER
WHAT YOU NEED TO BE SUCCESSFUL?
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Social Media Stats
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84% of B2B marketers use social media in some form. (Aberdeen) The majority of marketers (59%) use social media for 6 hours or more weekly. Websites using the +1 bu`on generate 3.5x the Google+ visits than sites without the bu`on. (HubSpot) Pinterest is retaining and engaging users as much as 2-‐3 Gmes as efficiently as Twi`er was at a similar Gme in their history. (RJMetrics) Instagram photos with hashtags get more likes than photos that do not. 43% of all marketers have found a customer via LinkedIn in 2014. (HubSpot State of Inbound, 2014) 36% of all marketers have found a customer via TwiLer in 2014. (HubSpot State of Inbound, 2014) By 2017, 87% of internet device sales will be smartphones and tablets (FORBES) An incredible 27,000,000 pieces of content are shared each day.(AOL)
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Content is the king Engagement is the Queen
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TRUST SOURCES: h`ps://news.google.com
TALKALERTS www.google.com/trends www.twirus.com (TT)
RELATED WEB SITES: www.visitmexico.com www.travelreport.com
www.webcamsmexico.com h`p://www.huffingtonpost.com/
SHORTENER BIT.LY
SOURCES
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CONTENT
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INSPIRATIONAL PHRASES
• www.brainyquote.com • www.quoteland.com • www.Quotegarden.com • www.wikiquote.com
DESIGN • h`p://www.recitethis.com/
UPDATES IDEAS
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TESTIMONIALS Y SLIDE DECKS
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NEWS &
SHARE CONTENT FROM ANOTHER ACCOUNTS
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BEHIND THE SCENES MARKETING OFF LINE EVENTS
LIVE TWEET
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QUESTIONS
TRENDING TOPICS
HASHTAGS
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#MexMONDAY #TastyTuesday #TravelTuesday
#Weddingwednesday #ThrowbackThursday #BeachThursday
#FunFriday #FollowFriday #HappySaturday #SunsetSunday
DIGITAL STRATEGY SECTUR (MEXICO TOURISM BOARD)
#TurismoAventura #TurismoCultural #TurismoHistórico #Gastronomía
#MéxicoSabeA #SabíasQue #PuebloMágico #FotodelRecuerdo #Entérate
#Víveloparacreerlo
COMMON MISTAKES
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Excessive use of hashtags | Include many links | Direct Selling | Do not respond to negaGve comments | Beg for Follow back, RT, MT, FV Spelling | Use same content on mulGple networks | Link FB with Twi`er
Excess label
The perfect Tweet
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TIPS
1 2
3 4
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• Crecer comunidades estratégicamente.
• Interacción con usuarios. • Tweetdeck el PR digital • Tweet chat Entérate que están
haciendo los vecinos.
CASO PRÁCTICO Facebook & TwiLer
www.tweetdeck.twiLer.com FACEBOOK BE SOCIAL EDUCATION TWITTER: @BeSocialEdu INSTAGRAM: besocialplayadelcarmen
FACEBOOK BE SOCIAL EDUCATION TWITTER: @BeSocialEdu INSTAGRAM: besocialplayadelcarmen
PROGRAMACION POST POWER EDITOR CREAR ANUNCIOS
CREAR CAMPANAS CPC
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Incorporar al Plan de Contenidos Creación de Alianzas Digitales
Crecimiento de comunidad digital segmentada Uso de TT
Dirigir tráfico a siGo web
ESTRATEGIA DIGITAL EN TWITTER
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SOURCES
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h`p://www.applied-‐perfecGon.com/wp-‐content/uploads/2014/06/Social-‐Media-‐StaGsGcs-‐2014-‐Inforgraphic-‐Long.png h`p://blog.hubspot.com/markeGng/social-‐media-‐stats-‐infographic h`p://www.mediabistro.com/prnewser/study-‐social-‐media-‐amplifies-‐companies-‐mistakes_b101843 h`ps://blog.twi`er.com/small-‐business h`ps://support.twi`er.com/ h`p://www.hubspot.com/markeGng-‐staGsGcs h`p://theonlinecircle.com/wp-‐content/uploads/2014/08/Twi`er_Size_Dimensions_Cheat_Sheet_Infographics_OnlineCircleDigital.pdf h`p://www.talkwalker.com/alerts h`p://www.powtoon.com/ h`p://www.forbes.com/sites/louiscolumbus/2013/09/12/idc-‐87-‐of-‐connected-‐devices-‐by-‐2017-‐will-‐be-‐tablets-‐and-‐smartphones/ h`p://www.slideshare.net/duckofdoom/aol-‐nielsen-‐content-‐sharing-‐study
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