Facebook Series- HCCMIS and I Love To Travel Campaign = ACA

Sessions New Users Bounce Rate Session Duration

28 9 67.86% 2:58

Top Preforming Social Posts:Have you been searching the web for the pros and cons of ACA compliant insurance? We understand it can be difficult to navigate all of the information out there, so we condensed the answers you have been looking for onto one page. Discover what is ideal for you here: 3 Clicks/144 Impressions The Affordable Care Act Frequently Asked Questions of 2014 are answered here, and provide you with more health insurance options in 2015. Read about what you can do if you have lost your job or don’t want to switch doctors- 3 Clicks/144 Impressions

Campaign = STM Sessions New Users Bounce Rate Session Duration

5 3 80.0% 2:17

Top Preforming Social Posts:As Open Enrollment comes to a close, some of you may not have applied for a health insurance plan, yet. Here's a quick way to get the facts you need to know before starting your application. Read the FAQs of the 2015 health insurance industry and receive other resources to begin before it is too late! 2 Click/57 ImpressionsThe healthcare reform has raised health insurance standards across the nation and created healthy competition within the industry to give you premium coverage. It is more important than ever for the consumer--that's you--to be aware of all the options for 2015, and to know what the plans will cover. Read on: 2 Clicks/79 Impressions

Campaign = Claim Examples

Sessions New Users Bounce Rate Session Duration

12 10 83.33% 0:00

Top Preforming Social Posts: Discover the transformation of an unexpected trip interruption during travels abroad while uninsured, and when you're abroad with insurance. In most cases, an unexpected event does not have to ruin the remainder of your trip, or cause you to cancel it. Preventative travel medical insurance plans exist to make those unexpected occurrences less of a gray area. 2 Likes/1 Click/814 Impressions

Campaign = Student

Sessions New Users Bounce Rate Session Duration

16 15 93.75% 0:21

Top Preforming Social Posts:What the countless travel blogs on the web fail to highlight are the unexpected illnesses, injuries, or trip interruptions you need to know how to protect yourself against before traveling. Read more on how to prepare for the unexpected while traveling in Southeast Asia, and what awaits you upon arrival. 3 Likes/6 Clicks/ 562 ImpressionsWith the help of the internet, finding a job locally and nationally has been made extraordinarily easy. The same can be applied to finding a job abroad by using the similar research methodologies on internet platforms as you would in your home country. START your search for that dream job overseas with these 5 resources: 2 Comments/4 Likes/8 Clicks/446 Impressions

Campaign = Visitors Sessions New Users Bounce Rate Session Duration

11 6 45.45% 0:24

Top Preforming Social Posts:Feel like touring the U.S.? Here are a few requirements to learn about, along with additional information on visa insurance. Download the brochure for a more in-depth look into how to protect yourself during your visit to the U.S. 1 Like/ 9 Clicks/ 480 Impressions

Examples of Engaging Evergreen Content:Who doesn't love coffee?! But who of those coffee lovers out there could successfully order a cup anywhere in the world? READ more about how to ask: 3 Likes/ 18 Clicks/ 830 ImpressionsSometimes it is difficult to know what to expect when you are in a foreign country and are unfamiliar with the cultural customs. The internet has made it exceedingly easier to be prepared before you arrive, and this infographic sums up what you need to know beautifully in one place- 2 Likes/ 12 Clicks/ 898 Impressions

Twitter Series – HCCMIS Campaign = ACA

Sessions New Users Bounce Rate Session Duration

5 4 40% 0:49

Top Preforming Social Posts: Don't fall further behind in the last few weeks of Open Enrollment. FAQs everyone's asking: 1 Favorite/1 ClickHere are your 2015 FAQs about ACA #insurance plans and what your options are: #health #news #economy #fact #rt #job 2 Clicks

Campaign = STM Sessions New Users Bounce Rate Session Duration

2 1 100% 0:00

Top Preforming Social Posts: Unemployment = Uncertainty. What about #health #insurance? You have options & don't have to be uninsured- #jobs #news 1 ClickLife changes can be disruptive--you don't have to lose your #healthinsurance security, too #GetCovered #Health4All 1 Click

Campaign = Claim Examples Sessions New Users Bounce Rate Session Duration

1 1 100% 0:00

Top Preforming Social Post:#Travel medical #insurance: see what happens when you leave your home country without it- #fact 2 Favorites/1 RT w/ 686 impressions/1 ClickBe rewarded for being a frequent flyer and save on #travelinsurance #GlobalLife2015 #ttot #lp 1 Click

Campaign = Student Sessions New Users Bounce Rate Session Duration

1 1 0% 0:48

Top Preforming Social Posts:5 Reasons to consider teaching while you #studyabroad via @LifeAfterSA #ttot #studenttravel 2 ClicksThe web makes #job hunting easy; use these methods and get work overseas: #wanderlustwednesday 1 Favorite/ 1 Reply/ 1 Click

Campaign = Visitors

Sessions New Users Bounce Rate Session Duration

Top Preforming Social Posts: International #travel keeps long distance families close--get covered w/ #travelinsurance when coming to the U.S. 1 Favorite/1 ClickDon't let unexpected illness & injury ruin your trip to U.S. to visit your family: FREE QUOTE #health #insurance 1 Favorite/1 Click

Examples of Engaging Evergreen Content: In support of human rights, Obama lightens restrictions on US travelers to #Cuba #cubapolicy #news #economy #ttot 2 Favorites/1 ClickAn inspiring story to make the world your home. Read on: via @Airbnb #OneLessStranger #rt 5 Clicks

FB-ILTT Audience Size Publishing Activity Engagement Avg. Engagement

Up 0.44% Down 22.9% Down 54.2% Down 40.6% Fans= 202K Weekly

Impressions= 8,665

Weekly Reach=2,260

Engaged Users=4,983

FB-HCCMIS Up 1.0% Up 12.6% Up 155% Up 126% 14K 127K 94K 4,158

Twitter- HCCMIS

Up 1.2% Up 15.1% Down 18.6% Down 29.3%

2,894 45,450 n/a 237

• Numbers represent the comparison of the past 137 days to the prior 180 days numbers

• Prior date comparison reflect two full-time employees monitoring and managing the social profiles versus the one part-time employee

• Throughout the month of Nov. 2014 a default filter was created by accident targeting only accounts with IP addresses in Boston

STM STUDENT SECURE ATLAS

Young professionals Moms w/ college aged kids Inbound visitors

People who missed Open Enrollment

Professors/ Academic Advisors

Newly retired people wanting to travel more often

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