Social Media Design Strategiesfor Non-Designers

Blaise LuceyDir. of Product & ContentMarketing@bitly

#socialdesign

Kevan LeeDir. of Marketing @buffer

Agenda

Why Design Is Critical For Social

Social Design Cheat Sheets

How To A/B Test Your Images

Design Hacks For Every Major Channel

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The Visual Landscape

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Why Design Is Critical For Social

Visuals are processed 6000x faster than text.

The average person remembers 80% of what they see vs. 20% of what they read.

Or, to put it another way...

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VISUALS

GET ATTENTION

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Sourc

e: M

am

moth

Info

gra

phic

s

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Photos are the most popular content...

Source: Social Bakers

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...and get more engagement.

Source: Social Bakers

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A Day in the Life of Social

10,000,000,000

VIDEO VIEWS

300,000,000

PHOTOS

80,000,000

PHOTOS

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Social Design Cheat Sheets

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Source: PicMonkey

Photo - 1080pxProfile - 180px

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Source: HubSpot

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Source: Snug Social

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Profile Photo – 400 x 400

In-stream Photo - 440 x 220

Header Photo - 1500 x 500

Source: Sprout Social

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Header Image - 974 x 330

Standard Logo - 60 x 60Profile Picture - 400 x 400

Banner Image - 646 x 220

Source: Sprout Social

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Media is Free.

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The Tools

PHOTOS DESIGN PRODUCTION

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The Design Hacks

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Blue colors get

“likes” than red

24% more

Source: Sprout Social

Design Hacks: Instagram

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Among millennials

Don’t like ads.

84%

Source: The McCarthy Group

Design Hacks: Instagram

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Stylized products,

Backgrounds.

Clean

Design Hacks: Instagram

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Photos with faces get

More “likes.”

38%

Source: Hootsuite

Design Hacks: Instagram

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Design Hacks: Pinterest

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Images with multiple, dominant colors receive more than 3 times the repins per image than those with a single dominant color.

The Perfect Pinterest Photo

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Pinterest images: Go tall

Taller images are more repinnable.

Choose a size of 736 x 1103 or taller.

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Design Hacks: Facebook

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For Facebook photos: Tell a story

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Instagram -> Facebook

Images posted to Facebook via Instagram receive almost 25% more engagement than natively published images.

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Design Hacks: Facebook

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Design Hacks: Twitter

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Use quotes on images.

“We found that if we added a quote or interesting fact to an image that more users would share it.”

- Vox

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Go for self-explanatory images

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Engage with multiple photos.

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Take screenshots for each tweet.

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Use GIFs!

Using a GIF to thank Twitter users for sharing your content can lead to 1 in 4 of those thank you tweets resulting in a follow.

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Design Hacks: LinkedIn

Posting images has been shown to result in a 98% higher comment rate.

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LinkedIn is key for homepages

LinkedIn is the #1 social referral source for traffic to a site’s homepage.

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Design Hacks: LinkedIn

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Use rich media in your profile.

THANK YOU#socialdesign

WANT TO LEARN MORE?

bitly.com

Want to learn more about advanced social strategies?Read our guide on paid social media marketing for every channel!

bitly.is/paidsocialstrat

Want to get started on social design?Try out Buffer’s Pablo design tool!

https://pablo.buffer.com