Social Media Disclosure – Is Now the Time?

Tuesday June 14, 2011Ritz Ballroom 4-6

Panelists: Dominic Jones, IR Web Report Robert Williams, Dell

Chris Bullock, StockTwitsModerator: Darrell Heaps, Q4 Web Systems

Twitter

Facebook

SlideShare

YouTube

Blogs

5.00% 15.00% 25.00% 35.00% 45.00% 55.00% 65.00% 75.00%Twitter Facebook SlideShare YouTube Blogs

2010 0.65 0.37 0.11 0.29 0.1

2011 0.68 0.46 0.45 0.35 0.19

20112010

Using Social Media for IR

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Do Companies use Social Media for IR?

Does the Buy-Side use Social Media?

49% of

institutional investors read financial blogs. 33% at least weekly*

*Rivel Research – 257 Institutional Investors in the US

27% pro investors use YouTube. 9% at least weekly*

3 out of 5 financial bloggers use Twitter as a primary news source***

***Financial Media Conference, NYC, Feb 2011

63%pro investors agree that social media will increase in importance over the next year**

**Brunswick Group, Sept 2009

Financial Blogging is Mainstream

SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).

Investor Networks Growing Fast

StockTwits Network grown more than 100% since Nov 2010. Now more than 500,000 investors.

Reg FD: Then & Now

2000 – 2008:

Compliance Communication, compliance

2008 – Today: IR Websites, Blogs

Email, RSS

Social Network APIs

Financial Media APIsGlobal Financial Media

EDS

Expanded Reach

Q2Q3

Q4

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2000

4000

6000

8000

10000

12000

Dell IR Social Media

FollowersReach

2010 – adding Twitter, StockTwits and Slide Share ->

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Source: Bit.ly

91% clicks via company’s own website, email, Twitter

9% clicks via PR Newswire distribution (Yahoo! Finance).

Investor activity now

Source: Bit.ly

13% clicks via PR Newswire distribution

87% clicks via company’s own website, email, Twitter

Investor activity now

The New Information Food Chain

IR’s Role in Social Media is to feed the producers to ensure a healthy eco-system.

Institutional Investors

National Media

Major Online News Hubs

Bloggers

Individual Social Media Posts

Company

Social Media Disclosure Model

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Edgar 8K w/optional wire release

Post to IR Website

Social Distribution

Financial Media

Reach of over 60M+ Investors

QUESTIONS AND DISCUSSION

Thanks from Q4 Web Systems.

Visit www.q4websystems.com to learn more.

Download our latest whitepaper research: http://bit.ly/Q4TwitterReport

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