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Jonathan Nicholas, Virtual CEO Copyright 2009
Social Networking Driving Dollars to Your Bottom Line
Jonathan D. NicholasVirtual CEO | Consultant | Strategist www.jonathannicholas.com
The Company CEO, Inc.(847) 881-6535
Jonathan Nicholas, Virtual CEO Copyright 2009
Mastered Social Media?
Jonathan Nicholas, Virtual CEO Copyright 2009
Frustrated By Social Media?
Jonathan Nicholas, Virtual CEO Copyright 2009
Frustrated By Social Media?
WordPress Technoratti MySpace StumbleUpon Twitter Delicious LinkedIN
RSS Facebook Twitter Bebo Blogger Plaxo Google
Jonathan Nicholas, Virtual CEO, Copyright 2009
What is Social Media?
Blogs & Micro BlogsOnline ChatRSSWidgetsSocial NetworksSocial BookmarksMessage BoardsPodcastsVideo Sharing SitesPhoto Sharing SitesVirtual WorldsWikis
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.*
A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest
*http://www.wikipedia.org
What is social media?
Jonathan Nicholas, Virtual CEO, Copyright 2009
What is Social Media
AT&T Lost Dog Video
Why Should I Care?
Why Should I Care?
Why Should I Care?
Why Should I Care?
Why Should I Care?
Jonathan Nicholas, Virtual CEO, Copyright 2009
Benefits of Social Media
Build New RelationshipsReferrals & Repeat BusinessBuild Reputation as the ExpertBuild Trust as You Provide ValueBuild Your Personal BrandExposure For Your ListingsDrive Traffic To Your SiteCreate Raving Fans
Jonathan Nicholas, Virtual CEO Copyright 2009
Problem with Social Media
Jonathan Nicholas, Virtual CEO Copyright 2009
Problem with Social Media
Jonathan Nicholas, Virtual CEO Copyright 2009
Problem with Social Media
Jonathan Nicholas, Virtual CEO Copyright 2009
Making Money
What we all really want is to make money off of social media!
If you can’t, why do it?
Agenda
53 Minutes
13 Key Strategies
90 Days
Building off your existing knowledge
Jonathan Nicholas, Virtual CEO © 2009 All Rights Reserved
Jonathan Nicholas, Virtual CEO Copyright 2009
Real World Analogy
Social Media Isn’t New!
Jonathan Nicholas, Virtual CEO Copyright 2009
Real World Analogy
Jonathan Nicholas, Virtual CEO Copyright 2009
Real World Analogy
Jonathan Nicholas, Virtual CEO Copyright 2009
Real World Analogy
Jonathan Nicholas, Virtual CEO Copyright 2009
Real World Analogy
“Social Media is a Cocktail Party”
Jim Tobin, PresidentIgnite Social Media
$14.95
www.amazon.com
Jonathan Nicholas, Virtual CEO Copyright 2009
Rules of Social Media
The party is going on and your brand is already there.
Listen first, talk later.
Talk with people, not at people.
Engage & contribute to the conversation.
Relationships first, business second.
Jonathan Nicholas, Virtual CEO Copyright 2009
Rules of Social Media
It’s not all about you.
Play nice and share; even if it doesn’t help you directly.
Context is key.
Build your friend base before you need it.
Be helpful, sincere and authentic.
Jonathan Nicholas, Virtual CEO Copyright 2009
Rules of Social Media
Be interesting
Be remembered
Be discussed
Be shared
Be Transaparent
Jonathan Nicholas, Virtual CEO Copyright 2009
Rules of Social Media
Don’t drink too much at the party!
Jonathan Nicholas, Virtual CEO, Copyright 2009
Don’t Blast Info
The New SPAMDon’t Blast
◦Friends◦Followers◦Tweeps◦Contacts
Don’t Rapid Fire
Jonathan Nicholas, Virtual CEO Copyright 2009
Follow the SM Process
Develop
Content
Drive Traffic
EngageCreate Clients
Raving Fans
Jonathan Nicholas, Virtual CEO Copyright 2009
Develop Informative Content
Start with a WordPress.org Blog
Jonathan Nicholas, Virtual CEO, Copyright 2009
Jonathan Nicholas, Virtual CEO Copyright 2009
Develop Informative Content
Solve their Problems
How-To’s
White Papers
Case Studies
Jonathan Nicholas, Virtual CEO, Copyright 2009
Drive Traffic
Jonathan Nicholas, Virtual CEO, Copyright 2009
Linked in
Jonathan Nicholas, Virtual CEO, Copyright 2009
61% of users are over 2543% are between 26-4453% are 18-34
In July, Facebook added its30 millionth subscriber
Women over 55 are the fastest growing demographic group on Facebook
Jonathan Nicholas, Virtual CEO, Copyright 2009
Drive Traffic
Jonathan Nicholas, Virtual CEO Copyright 2009
Drive Traffic
RSS Feeds on Your Blog & Others
Link to SM Sites
Jonathan Nicholas, Virtual CEO Copyright 2009
Drive Traffic
Syndicate Content
Jonathan Nicholas, Virtual CEO, Copyright 2009
Drive Traffic
Post, Tweet & Link
◦Testimonials◦Links to Your Content◦Links to Other’s Valuable Content◦Links to Your Listings◦Photos, Video, Notes◦Automate the Process
Jonathan Nicholas, Virtual CEO Copyright 2009
Drive Traffic
Targeted Promotions
Jonathan Nicholas, Virtual CEO Copyright 2009
Engage the Consumer
Be a Resource
http://www.sellmyhomeinmetrowestma.com
Jonathan Nicholas, Virtual CEO Copyright 2009
Engage the Consumer
Turn the Channel
Jonathan Nicholas, Virtual CEO Copyright 2009
Engage the Consumer
Virtual Helper
Jonathan Nicholas, Virtual CEO Copyright 2009
Create Clients
SM Convergence
◦Group Friends◦Organize◦Search for $$
Jonathan Nicholas, Virtual CEO Copyright 2009
Foster Raving Fans
It’s About Them, Not You!
Promote your Friends
◦Testimonials◦Blog about their services◦Tweet about them◦Post Congratulations
Jonathan Nicholas, Virtual CEO Copyright 2009
Foster Raving Fans
Community
◦Facebook Fan Page◦LinkedIN Group◦Twitter Profile◦Your Own Network
Jonathan Nicholas, Virtual CEO Copyright 2009
Foster Raving Fans
Monitor & Listen
◦Monitor the Network◦Monitor Comments◦Have an ePolicy◦Be Proactive◦Be on Alert◦Manage the Risk
Jonathan Nicholas, Virtual CEO Copyright 2009
Monitor Your Brand
Profile Alerts Analytics
Jonathan Nicholas, Virtual CEO, Copyright 2009
Monitor Tool
Jonathan Nicholas, Virtual CEO Copyright 2009
Rinse & Repeat
Stay at it!
It’s about the Buzz!
SM Seasoning
Jonathan Nicholas, Virtual CEO, Copyright 2009
Closing Thought
Generation Y
By 2010 GenY will outnumber the baby boomer generation. 96% of GenY have joined a social networking site.
Jonathan Nicholas, Virtual CEO, Copyright 2009
Closing Thought
Generation Y & NextGen
Email is so last century! So much so that Boston College stopped assigning email addresses to incoming Freshman in 2009.
Jonathan Nicholas, Virtual CEO Copyright 2009
Questions?
Questions?
Jonathan Nicholas, Virtual CEO Copyright 2009
Social Networking Driving Dollars to Your Bottom Line
Jonathan D. NicholasVirtual CEO | Consultant | Strategist www.jonathannicholas.com
The Company CEO, Inc.847-881-6535
For More Information
http://www.jonathannicholas.com