Social Media Driving Licence
Framing theLicence
Andy PriestnerAnge FitzpatrickGeorgina CroninMark Andrews
Week 1
• Cover ground rules/approach
• Explore why you each signed up for the course
• Establish the current impact of social media
• Identify the existing knowledge in the room
• Discuss barriers to - and concerns about - social media
• Detail the structure and requirements of the course
• Explore CJBS presence on social media
• Detail Week 1 Tasks
Session objectives
Introductions
What word sums up social media for YOU?
• Support
• Sharing and connecting
• Commit yourself
• Adventurous spirit/take a few risks
• Curriculum is only a ‘rough guide’
• Toolkit not a strategic framework
Ground rules/approach
Why are you here?
‘We don’t have a choice on whether we do social media. The choice is how well we do it.’
- Erik Qualman, Socialnomics
Can we ignore socialmedia any longer?
• It wasn’t a fad (and its bigger than ever)• Our clients are on there• Our competitors are on there• Most the activity on the web is now social media• Trust and recommendations• Leads to new opportunities• We are living in the age of the individual (choice, expression, direct communication, higher expectations, responsiveness)• Because life is about relationships and communication
Can we ignore socialmedia any longer?
Impact of Social Media
Impact...
Impact...
Pub quiz
Round 1: Geography
1. China2. India3. ???4. Tencent5. ???6. USA7. ???8. Indonesia9. ???10. ???
Round 2: True or false
1. More people in the world own a
mobile phone than a toothbrush.
2. More of Generation Y wouldrather lose their sense of smell
thantheir technology.
3. The LinkedIn lower age limit has
been lowered to just 13 years old.
Round 3: Marketing
1. C_________
2. C_________
3. C_________
4. C_________
Round 4: HR
1. What percentage of HR professionals
use social networking sites to recruit?
a) 15% b) 30% c) 56%
2. What proportion of global job listings
are posted on LinkedIn?
a) 37% b) 67% c) 77%
Round 5: Music
1. How many hours of video are added
to YouTube every minute?
a) 18 b) 36 c) 72
2. True or False - YouTube is the second
most used search engine on the web
Round 1: Geography
1. China2. India3. Facebook4. Tencent5. What’s App6. USA7. Google+8. Indonesia9. LinkedIn10. Twitter
Round 2: True or false1. More people in the world own a mobile
phone than a toothbrushTRUE
2. More of Generation Y would rather lose their
sense of smell than their technology. TRUE
3. The LinkedIn lower age limit hasbeen lowered to just 13 years old. TRUE
Round 3: Marketing
1. CREATING___
2. CURATING___
3. CONNECTING_
4. CULTURE____
Round 4: HR
1. What percentage of HR professionals
use social networking sites to recruit?
a) 15% b) 30% c) 56%
2. What proportion of global job listings
are posted on LinkedIn?
a) 37% b) 67% c) 77%
Round 5: Music
1. How many hours of video are added
to YouTube every minute?
a) 18 b) 36 c) 72
2. True or False - YouTube is the second
most used search engine on the web
TRUE
What colour light are you?
Red: Stop right there. I’m not ready.
Amber: I’m interested, but not quite
there yet.
Green: I’m on it. I’m there.
What colour light are you?
Red: Why you are cautious about using social media
Amber: Why you are thinking about using social media more
Green: Why you currently use social media
Visitors & Residents
Visitors & Residents
Plot the following platforms on your chart:
1.Facebook2.Amazon3.Twitter4.Email5.YouTube6.LinkedIn7.Trip Advisor
Visitors & Residents
Podcasts
YouTube channel
Twitter (@CJBSsmdl)
Who’s afraid of the ‘Big Bad Social Media Wolf’?
Discussion:
• barriers• concerns• issues
Blogging...
Twitter...
Is CJBS effective on social media?
Email: [email protected]
Drop-in surgery: 2 to 3pm every Friday
1-2-1 support: at mutually convenient times as required
Missing a session?: We’ll help you to make it OK, but you need to meet us halfway
Support
THIS IS NOT A COMPETITION!
Groups
Eagle (Ange) Granta (Georgina) Anchor (Andy)
Philippa Coney Ruth Newman Tracey HornLina Valaityte Sayara Thompson Luther PhillipsJackie Ouchikh Andrew Alexander Paul KattumanRichard Hill Paul Miller Jasmin Abdel-MoneimStelios Zygliodopoulos Claire Wright Zoe HarrisJane Kershaw Hritu Patel Alison GreenwoodJessica Griffiths Katie Coupar-Evans Moira FaulClaudia Luna Julie Brown Caroline HughesAlicja Cwiertnia Janette Dutton Sarah DrummondJo Mills Elizabeth Allen Sarah Cater
Read, Watch, Listen
• Read the Week 1 summary on the blog
• Watch the Week 1 playlist on YouTube (will include a summary of this session)
• Listen to the Week 1 podcasts on Audioboo (Paul, Jo, Steve, Karen, Peter, Jaideep)
Engage
• Join the course Yammer site
Prepare (essential)
• Write a list of personal social media pros and cons
• Think of a name for your blog (the first social media platform we’ll be using)
• Save an image of yourself, and of something that sums up how you currently feel about social media, to a memory stick and bring them to the next session
Week 1 - Tasks
Question: Do any of you already have a WordPress blog? If so, let us know after the session.
IMAGE CREDITS
Flickr Creative Commons• Pub: http://www.flickr.com/photos/rogerblackwell/12086609235 Roger Blackwell• Question mark: http://www.flickr.com/photos/drachmann/327122302/ Alexander Drachmann• Impact - water: http://www.flickr.com/photos/spettacolopuro/3891599149/ spettacolopuro• Globe: http://www.flickr.com/photos/ironrodart/4132833849/ IronRodArt - Royce Bair ("Star Shooter")• Toothbrush: http://www.flickr.com/photos/st3f4n/4334917667/ Stéfan• Starbucks: http://www.flickr.com/photos/salty_soul/4737348660/ Jason Hargrove• Traffic lights: http://www.flickr.com/photos/37612915@N00/350716275/ GTPS• HR: http://www.flickr.com/photos/paolomargari/3131152669/ Paolo Margari• Guitar: http://www.flickr.com/photos/snowriderguy/177425082/ boston_camera• Visitors and Residents: http://www.flickr.com/photos/jiscinfonet/12947691804/ jisc_infonet • Wolf: http://www.flickr.com/photos/alvarotapia/5897220397/“ alvaro tapia hidalgo• Twitter: https://www.flickr.com/photos/mkhmarketing/8470078968/• WordPress: https://www.flickr.com/photos/mkhmarketing/8469030267/in/photostream/• CJBS: http://www.flickr.com/photos/karen_roe/6391111089/ Karen Roe
Other • The world before social media: https://twitter.com/michael_saylor/status/464231703880691712/photo/1• Fire tweeting: http://www.thegazoo.com/tag/twitter/
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