Date post: | 21-Oct-2014 |
Category: |
Business |
View: | 596 times |
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CONTENT CREATION
SOCIAL MEDIA,ANDENGAGEMENT
DANIEL SOLLERO • @DSOLLERO
BUILT THE INTERNET
PEOPLE, CONTENTAND COMMON INTERESTS
CONTENT AS SOCIAL CURRENCYWE REPEATED HOW WE’VE SHARED CONTENT OFFLINE
THE QUALITY OF OUR CONTENT THROUGH TIME BUILT, CHANGED AND REINFORCED HOW WE WERE PERCEIVED
CONTENT
TO CONQUER SOMEONE’S TRUST TAKES TIME
TIME
TRUST
empathy starts the process
ORGANIC GROWTH THROUGH
SHARING
CONTENT
ADS ANALYTICS
...AND THEN THE INTERNET CHANGED
PAID MEDIA OWNED MEDIA
EARNED MEDIA
TV, Print OOH, Digital Brand/Corporate content
Organic
Sponsored posts
Relevant content for the audience
Promoted brand content
Press Coverage
MEDIA CONVERGENCE
SOURCE: ALTIMETER REPORT - the converged media imperative
SHAREABLE CONTENT IS KEY(AND KING)
ENGAGE AND CREATE MEMORIESCONTENT MUST TELL STORIES,
NOTHING SAVES A BAD CONTENT
SHARING DOESN’T HAPPEN ONLY THROUGH THE USUAL SOCIAL NETWORK CHANNEL
WE MUST KNOW OUR AUDIENCEAND SHOW OUR BEST CONTENT
DESIRE PATH
THE RIGHT CONTENT TO THE RIGHT PEOPLE AT THE RIGHT TIME.
SOCIAL MEDIA IS LIKE A RELATIONSHIP
EACH POST IS A STEP TO WIN THEIR TRUST
BUT NO RUSH
RELATIONSHIPS ARE BASED ON TRUST
TO CONQUER SOMEONE’S TRUST TAKES TIME
TIME
TRUST
- MIKE ARAUZ
“IF I TELL MY FACEBOOK FRIENDS ABOUT YOUR BRAND,
IT'S NOT BECAUSE I LIKE YOUR BRAND, BUT RATHER
BECAUSE I LIKE MY FRIENDS”
EACH POST IS A STEP TO WIN THEIR TRUST
COMMUNITY MANAGERS CONTENT CREATORS BUSINESS INTELLIGENCE
EACH POST IS A STEP TO WIN THEIR TRUST
BRAND AUDIENCE
THIS IS OUR BIGGEST CHALLENGE AS A BRAND AND CONTENT CREATOR/CURATOR
TAKEAWAYS
LISTEN TO YOUR AUDIENCE AND CREATE CONTENT BASED ON BOTH YOUR AUDIENCE’S AND YOUR PREFERENCES 1.
SHAREABLE RELEVANT CONTENT IS KEY (AND KING)2.USE PAID MEDIA TO AMPLIFY THE REACH 3.KEEP LISTENING AND KEEP THE CONVERSATION GOING4.
THANK YOU
DANIEL SOLLERO • @DSOLLERO