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Social Media Extravaganza for Nonprofits

Date post: 01-Nov-2014
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In this 1 hour webinar hosted by CharityNet USA, we discuss the breakdown of social media for nonprofit organizations, including: micro-blogging, blogging, video sharing, bookmarking and more. For more information on nonprofit marketing, please visit: http://www.charitynetusa.com/nonprofit_marketing.php
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HBIF Meeting 12-09 Key Speaker Nicole Roach Marketing Coordinator CharityNet USA Administrator Ryan Peach CharityNet USA
Transcript
Page 1: Social Media Extravaganza for Nonprofits

HBIF Meeting 12-09

Key Speaker

Nicole Roach

Marketing Coordinator

CharityNet USA

Administrator

Ryan Peach

CharityNet USA

Page 2: Social Media Extravaganza for Nonprofits

• CharityNet USA: A “One-stop” resource

center for nonprofit organizations

nationwide!

• Key Speaker: Nicole Roach

• Questions

• Recorded Webinar Available At:

– http://vimeo.com/channels/nonprofitwebinarseries

Page 3: Social Media Extravaganza for Nonprofits

I. The New Realm of Social Media

II. 5 Methods of Social Media

III. Integrating your Social Media

Campaigns to Maximize ROI

Page 4: Social Media Extravaganza for Nonprofits

• When you Think of Social Media What Comes to Mind?

– Social Networking?

– Interactive Marketing?

– Video Sharing?

– Word of Mouth?

Page 5: Social Media Extravaganza for Nonprofits

• Taking Word of Mouth to a Versatile Technological Level with Multiple Platforms and Capabilities!

Page 6: Social Media Extravaganza for Nonprofits

Social Media Platforms

MicroBlogging

Video Sharing

Photo Sharing

RSSBlogging SocialNetworking

Bookmarking

Page 7: Social Media Extravaganza for Nonprofits

• Build Brand

Awareness

• Provide Better

Customer Services

• To Increase SEO

Page 8: Social Media Extravaganza for Nonprofits

• Start Listening!

• Spend Some Time

Monitoring

• Look at Similar

Organizations

• Take Notes

Page 9: Social Media Extravaganza for Nonprofits

• Blogging

• Micro-blogging

• Social Networking

• Video Sharing

• Bookmarking

Page 10: Social Media Extravaganza for Nonprofits

• A blog can enhance a company’s online reputation and industry credibility!

• Due to its

interactive nature, a

good blog can go

far to enhance the

visibility of brands,

events, and

services.

Page 11: Social Media Extravaganza for Nonprofits

• Benefits of Blogging for Business:

• Search engines, and Google in particular,

love blogs.

• A blog naturally tends to rank better in

search results.

• A good blog also encourages natural link

building.

• If the blog relates to its visitors, traffic will

build as will the audience loyalty.

Page 12: Social Media Extravaganza for Nonprofits

• Steps to Getting Started:

• What will the blog be

about?

• Who in your company will

be in charge of the blog?

• How often will you make an

entry?

• Before you get started DO YOUR RESEARCH!

Page 13: Social Media Extravaganza for Nonprofits

• Micro blogging is a form of blogging.

• Content is typically much smaller than a

typical blog.

• An entry could consist of nothing but a

short sentence fragment, image or

embedded video.

Page 14: Social Media Extravaganza for Nonprofits

• How Companies Can Use Micro Blogging:

• Service Promotion

• Event Promotion

• Community Outreach

• Information Distribution

• Customer Service

Page 15: Social Media Extravaganza for Nonprofits

“How the 21st

Century

Communicates!”

Page 16: Social Media Extravaganza for Nonprofits

• A social networking site is a website where

individuals or companies can set up an online

profile, add links to other profiles. Generally,

users are able to post information, including

photographs, videos, blog entries etc.

• A Variety of Differing Sites:

• Facebook

• Ryze

• MySpace

• LinkedIn

Page 17: Social Media Extravaganza for Nonprofits

• Think Passive and Indirect:

• Listen, Share & be Humble

• Be Yourself

• Join Groups that are of Interest to you

where you will be of Value to the Members

• Don’t Treat it Like a Direct Advertising

Platform

Page 18: Social Media Extravaganza for Nonprofits

• According to ComScore Media Metrix,

web video is now considered

"mainstream.“

• More than 167 million viewers in the U.S. watched

an average of 167 videos each, while YouTube

reached 1 billion views per day – or 41 million views

per hour – in the same month.

• Video simply engages people in a way

that static text and images cannot

Page 19: Social Media Extravaganza for Nonprofits

• Benefits of Video Sharing:

• Build a Traffic to your

Website

• The Capabilities and

Avenues which your Videos

can be Shared & Displayed.

• Put a Face to your

Organization

Page 20: Social Media Extravaganza for Nonprofits

• http://www.youtube.com/watch?v=yVAaz9vFdSo&feature=related

• “Will it Blend” Case Study :• Blendtec’s first “Will it Blend” video featured

a man in a lab coat turning a handful of

glass marbles into dust.

• The video has received over 3.8 million views

since it was put online in 2006.

• Since, the company has created over 90

“Will it Blend?” videos, & served up tens of

millions of views.

Page 21: Social Media Extravaganza for Nonprofits

• Ways your Business Could use Video:

• Interviews with Important Figures

• Special Events or Contests

• Product Promotion

• Testimonials

• How-To or Demonstrations

• Viral

• Organization Overview

Page 22: Social Media Extravaganza for Nonprofits

• Social bookmarking is a method for Internet

users to share, organize, search, and manage

bookmarks of web resources.

• Consumers can look at what other people

have found interesting enough to tag.

Page 23: Social Media Extravaganza for Nonprofits

• Benefits of Social Bookmarking:• The possibility of being seen by thousands!

• An effective way to get backlinks to your

website.

• A Cost-Effective PR Tool!

Page 24: Social Media Extravaganza for Nonprofits

• The Do’s & Don’ts:

Page 25: Social Media Extravaganza for Nonprofits
Page 26: Social Media Extravaganza for Nonprofits

• Listen First and Learn

• Provide Valuable Information

• Be Personable & Unique

• Be Passive

• Integrating your Methods is Best

• Only do what you can Handle


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