Understanding and Using Social Media

Remember when

Facebook, LinkedIn, and Twitter

were new?

Sigmund Fidyke IIIMarch 2010

What I Will Cover

What is Social Media? New way(s) to communicate Types of Social Media

How do I use Social Media? View, participate, contribute Stay in character & be ONE person Expect no privacy

How do I get started? 6 stages of using social media

What is Social Media?

Online content created by people A shift in how people discover, read, and share

news, information and content Moving from monologue (one to many) to dialogue

(many to many) Changing people from content readers into

contributors and publishers Does not require expensive equipment or a

government-granted license

Types of Social Media

Blogging A blog (or 100) on every subject Now considered the foundation of your online presence Twitter (micro-blogging)

Social Networking Facebook, Buzz, MySpace, Wave, Friendster, Bebo, Orkut, Hi5 LinkedIn, Plaxo, Xing, cofoundr, naymes

GeoLocation Networking Foursquare, Gowalla, Yelp, (Buzz)

Bookmarking Del.icio.us, blogmarks, dogear

Photo / Video sites YouTube, Flickr, Photobucket

Groups Google, Yahoo!, etc.

The Numbers

Facebook 400 (2010)

YouTube 260 (Jul 07)

LinkedIn 45 (2008)

Twitter 50M/day (Feb 2010)

MySpace 125 (2010)

Friendster 75 Orkut (India/Brazil) 125 (2008)

Hi5 (Latin Am/Asia/Africa) 56 (2008)*Millions

Facebook Where you spend time with people you know Part blog / part community – much of what’s on your ‘wall’

is contributed by friends Schedule events, send invitations, control access Join groups (visit) and fan pages (push) Play games, take/share surveys Share what you’re doing and post examples of what

you’ve done Businesses – fan sites where people to learn about the

company, follow announcements & get links to a store site

Facebook – Personal Page

Facebook – Fan Site

YouTube

Where you watch & upload videos 14 hours uploaded every 60 seconds YouTube has become an important place for both people

and businesses Share videos of personal interest (vacation, pets…) Share newsworthy videos (events, news, politics) Share videos of personal talents (music, interviews) Share business videos (product demos, pretest ads) Find videos about companies, products, people

YouTube Search Example

LinkedIn

Where you make business contacts For professionals only – don’t expect anyone who isn’t in

(or wants to be in) the workforce Start with your work history and add info so others can

find you. Apps allow sharing books, PowerPoint, etc. Find people who know people you want to meet Find companies to learn about them & people there Special interest groups add community feel Create/promote events & invite others to join Different attitudes on who can connect to you

LinkedIn Profile

Twitter

Where you follow people you want to know For the ADD in you – microblogging A growing area where new things are happening Create your personal (or business) brand Advertising is out, unless it’s interesting, fun, & expected Opt-in connections – choose who you want to follow Can be trivial or useful If you don’t like what you see, follow someone else Google now searches Twitter, Bing very connected iPhone & Android apps

Twitter – Using TweetDeck

MySpace

Where you find people & bands and share interests Similar to Facebook: blog & online community Unique focus on music industry Buy tickets to performances, track show dates Focus on being found & seen – and finding & seeing Customize look of your profile pages Beyond music, has a younger crowd than Facebook Businesses can display products and link to store sites

for orders

MySpace Home Page

Foursquare

A friend-finder, social city-guide, a game Help you keep up with the places your friends go Encourage you to discover new places and challenge

you to explore your neighborhood in new ways Check-in so your friends know where to find you Points and badges based on your adventurousness They’re still experimenting with what points could

translate into. (It’s that new) Works on iPhone, Android, Blackberry, Palm Pre

Foursquare page

Blogging (Web Log)

Where you define who you are (online) Old idea: Part diary, part commentary, part journalism New idea: Who you are / who you want to be

Your resume is an obituary, your blog is who you are now

Don’t do it to make money (though it’s possible) Do it to find a career – establish your expertise

I blog, therefore I work (Ryon Harms)

Do it to share a passion – cars, sports, … Do it to make a difference Do it for fun

Chris Brogan’s Blog

How Do I Use Social Media? Blogging/Microblogging

Show what you know and what you can do Social Networking

Connect & stay connected with others Personal interest (music, shopping, sports, travel)

Bookmarking sites Share web finds Become trusted source of information

Photo / Video sites Share pictures and videos (and search)

Groups Business, personal, special purpose

How Do I Use Social Media? (2)

Regardless of where you go, remember: Be Interesting! Expect no privacy (fatty paycheck) Stay in character - ALWAYS Watch first and follow the form Do not advertise or ask for help immediately Give first, receive later Alliance partners for viral growth

Using Facebook

Public or Private? (sorry, not a choice) More personal – not direct job search, but a way

to build deeper relationships Promote yourself and promote others Post recommendations and thank-yous Create fan page to broadcast thoughts & events Stay on topic Be careful! Especially with photos

Using YouTube

What happens in Vegas, stays on YouTube Be careful with your image or name! Great for research

Companies: CEO interviews & product demos People: learn from their videos

Post your own success stories Proof of success Your product demos

Using LinkedIn

Spend more time on profile than resume Include buzz words for searching recruiters Open your connections to others Try for 360 degree recommendations Keep active!

Change status, join groups, answer questions Connect and re-connect (emails) Look for jobs and connections Use social media features

Using Twitter

Know why you are on Twitter (your brand) Speak to that topic (and keep on topic!) Set expectations, then meet them Create interesting content

Expertise, trends, informed opinions, etc. Keep active Help with viral growth (re-tweet) Follow others, many will follow you back

How Do I Get Started?

No classes, no books, just do it 6 stages of using social media

Inactive – sign up, do nothing Spectator – watch only (lurking) Joiner – join some groups, still read only Collector – have favorites that you follow Critic – comment on what you read Creator – create original content

What’s Next?

20 years ago – no Web

10 years ago – no Facebook

Today – Web 2.0 and Social Media

2010 and beyond – find new things to do with

this new media

References This PowerPoint: my website (www.octechexec.com) or my LinkedIn

page (www.linkedin.com/in/sigmundfidyke) Recommended Blogs on Social Media (they all have Twitter feeds)

Guy Kawasaki: http://alltop.com Chris Brogan: www.chrisbrogan.com Peter Cashmore: http://mashable.com/ Ryon Harms: www.thesocialexec.com Tim Tyrell-Smith: www.spinstrategy.com/ Check out www.blogworldexpo.com if you want to write your own

Lists of Social Media Sites: http://traffikd.com/social-media-websites/ http://www.joe-whyte.com/2007/04/02/looking-for-a-list-of-social-media-sites-i-

have-them-all-here/