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SOCIAL MEDIA FOR ANIMAL CONTROL AGENCIES Moving beyond adoptable pets
| Date post: | 23-Jan-2017 |
| Category: |
Social Media |
| Upload: | rebecca-poling |
| View: | 132 times |
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SOCIAL MEDIA FOR ANIMAL CONTROL AGENCIESMoving beyond adoptable pets
REBECCA POLINGSOCIAL MEDIA COORDINATORDALLAS ANIMAL SERVICES
Dallas Animal Services1818 N. WestmorelandDallas, Texas 75212
342.51.245 Million
500,000
Square Miles
People
Dogs & Cats
Dallas Animal Services1818 N. WestmorelandDallas, Texas 75212
Intake
Live Release Rate
FTE
Budget
Housing Capacity
25,000-30,00050%98$9 Million650-700
1,852
April 2015March 2012
Forbes Magazine called WORD OF MOUTH“the most valuable form of advertising”
of consumers believe recommendations from friends and family over all forms of advertising.
of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012)
92%80%
of all internet users are now active on social media.
Facebook users. Facebook remains the most popular social network in the United States
72%1.15 Billion
Cell phones areEVERYWHERE
CARING SHARING TALKINGPeople are
About YOU!
WHO IS TELLING YOUR STORY?
WHAT CAN YOU DO?
START TELLING YOUR STORY TODAY!
THE MEDIA CAN BE YOUR FRIEND
ENFORCEMENT
GOOD GRAPHICS
FIRST RESPONDERS
BENTLEY’S STORY
CLEARING UP CONFUSION
BRAND IDENTITY
PROMOTE PROFESSIONALISM
WHEN THINGS GO WRONG
OWN IT
WE’RE NOT SCARY
FINAL THOUGHTS
