Social Media for Associations

Maggie McGaryAmerican Speech-Language-Hearing

Association

Why Social Media?

• Social networking is the most popular online activity worldwide

• Facebook is king (for now)• Microblogging is emerging as a disruptive force• Not just for young people• Mobile devices are fueling social addiction

(source comScore)

Most Popular Online Activity

• Social networking sites now reach 82% of the world’s online population

• 1.2 BILLION users worldwide• Time people spend on social sites has tripled

over past few years

(source comScore)

Facebook

• Facebook is the third largest web property in the world

• In October 2011, Facebook reached 55% of the world’s global audience

• 3 out of every 4 minutes spend on social networking sites are spent on Facebook

• 1 in every 7 minutes online=Facebook

(source comScore)

Microblogging

• Twitter has emerged as a leader• Approaching 500 million users• Figured prominently in world events

communications and disaster relief

(source comScore)

It’s Not Just Young People

• Users 55+ represent the fastest growing segment in social networking usage

• 94.7% of online users 55+ use social media

(source comScore)

Email=Down/Social Networks=Up

• Digital Natives using social networks more, email less

• From July 2010-October 2011, 15-24 year olds saw largest decline in email

• During this same time period, same age group saw biggest increase in time spent on social media

(source comScore)

Email is Still King

But what about In 10 years?

Mobile Usage Fueling Social Media

• In October 2011, nearly 1/3 of total mobile US population reported accessing social networking sites from mobile device

• Smartphones driving social networking use

(source comScore)

What Does This Mean for Associations?

• Online user behavior is changing• People are social• People are connected• People aren’t tethered to computers• People are sharing• SEO is changing

Trends

• Storytelling• Content curation• “Influence”• Visual/photos

How Can You Help Donors Share?

• Is your content sharable?– Email– Web content

Do You Know Where Your Donors Are?

• Social discovery• Listening/monitoring• Social CRM

Musts

• Facebook (Page, not Cause)• Twitter• Google+ (maybe)• Where your members are

Maybe Not

• Linkedin • Pinterest• Google+

Resources

• comScore It’s a Social World: A Global Look at Social Networking

• SocialFishing—Blog and association social media consultants• Frogloop—Great information about social media for

nonprofits• John Haydon—More great info, lots about Facebook• Pamela Grow—Great info about fundraising/social media• Razoo—Online fundraising• Small Act—Social media discovery, social media management• All Facebook—Great blog to help stay on top of Facebook

Maggie McGaryTwitter: @maggielmcg

Blog: http://mizzinformation.com

American Speech-Language-Hearing Association (ASHA)

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