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Social Media for Australian Rotarians

Date post: 07-May-2015
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A presentation given to Rotary District 9690 by Simone Carot Collins about how to use social media for Rotary.
15
Social Media Simone Carot Collins Social Media Consultant & Web Developer Rotarians on Social Networks Fellowship Training Chair
Transcript
Page 1: Social Media for Australian Rotarians

Social Media

Simone Carot Collins

Social Media Consultant & Web DeveloperRotarians on Social Networks Fellowship Training Chair

Page 2: Social Media for Australian Rotarians

What is social networking?

The use of dedicated websites & applications to interact with people you know, or to find people with similar interests.

Another avenue for building relationships

Page 3: Social Media for Australian Rotarians

Social media is not a “fad”

Social networking sites have been around for 10+ years2000 2003 May 2003

Feb 2004 Feb 2005 July 2006

Page 4: Social Media for Australian Rotarians

Who uses social media?

More than 800 million users (@ 16 Oct 2011) Over 10 million Australians (50.05% of popn) More than 50% of active users log in each

day The average user:

Is connected to 80 pages, groups & events Has 130 friend connections

50% of 18-34 year olds check Facebook when they wake up

/

Page 5: Social Media for Australian Rotarians

Who uses social media?

In Australia:

13-17: 13%18-24: 25%25-44: 43%45+: 19%

25-34 bracketis currentlythe fastest growing in Australia

Page 6: Social Media for Australian Rotarians

Why use it for Rotary?

Free, easy PR! Big source of potential members to share

your news with in a non invasive manner Higher attendance at events Local journalists may follow you on Twitter

Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni

Page 7: Social Media for Australian Rotarians

How?

Personal profiles: share information about Rotary in day-to-day status updates / tweets

Create a “page” on Facebook for your club Share photos & videos to personalise it Create Events for your club's activities Link it to Twitter to automatically update both

Use “groups” to keep in touch with specific audiences, e.g. alumni, committees

Upload your bulletin to SlideShare

Page 8: Social Media for Australian Rotarians

What about privacy?

If you are concerned about certain data becoming public, don't enter it! (Email too!)

Facebook terms of service: “You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php

What you see on Facebook is not necessarily what other people see

Make use of “friend lists” to control who can see what

Page 9: Social Media for Australian Rotarians

What about privacy?

Review your privacy settings regularly. If using an app, see what data it wants to gain

access to. If you don't want to release that data, don't proceed with adding that app.

Like facebook.com/rosnf to be kept up to date about changes on Facebook.

Set up Google alerts.

Page 10: Social Media for Australian Rotarians

Developing your strategy

What outcomes do you want to achieve from your online presences?

Which audiences are you trying to reach? How will you reach them (which platforms)? What information will you share? How often will you share it? Who is responsible for updates? Who are

your admins? How will you handle negative press?

Page 11: Social Media for Australian Rotarians

Social media – Club level

Use Facebook Pages (and possibly Twitter, SlideShare, YouTube) to connect with public

Use closed or secret Groups for specific audiences

Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open

Also share general news about other Rotary successes

Page 12: Social Media for Australian Rotarians

Website – Club level

For more in-depth / less time-sensitive information: showcase projects, board / committees / contacts, where the club meets

Keep it simple – the more you have on your site, the harder it is to maintain

Don't set up a members area unless your members will actually use it!

Consider your audience(s). Avoid jargon. Include your suburb/town, NSW and Australia

Page 13: Social Media for Australian Rotarians

Social media – District level

Use Facebook Pages Main audience: Rotarians Can also use pages for district-wide

programs aimed at new generations Share district-wide events, reminders about

deadlines, news about what is happening across the district. Encourage clubs to share their own news.

“Like” Rotary-related pages to tag them and post on their walls

Page 14: Social Media for Australian Rotarians

Social media – Personal level

Share Rotary through your own networks Post / Share Rotary news, photos and videos

in your own status Invite your contacts to Events

Build relationships with / gain new ideas from other Rotarians

Like / Follow Rotary pages and accounts and interact with them

Friend / Subscribe to / Follow other Rotarians and family of Rotary

Page 15: Social Media for Australian Rotarians

Any questions?

Is there anything that we haven't covered that you would like to know about, or is there something you would like to go into in more depth?

Please feel free to contact me: [email protected]

Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net


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