OHIO STATE UNIVERSITY EXTENSION

Social Media for Beginners

Presented by Heather L. GottkeGottke.4@osu.edu

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OHIO STATE UNIVERSITY EXTENSION

What do we hope to learn today?

1. Learn the basics of social media and terminology related.2. Look at the pros and cons of Facebook, Twitter, and

Instagram (and others you may have questions about). 3. When and what to post to social media.4. Learn about insights and data gathered from Facebook.5. Boosting posts for more views.6. Building a social media strategy for your page.

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OHIO STATE UNIVERSITY EXTENSION

http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

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OHIO STATE UNIVERSITY EXTENSION

Van Wert County 4-H Social Media Examples

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OHIO STATE UNIVERSITY EXTENSION

When to Post to Social Media

When you post to

social media – is

almost as important as

what you post to social

media! Schedule them

through something like

http://hootsuite.com for

easier use.

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OHIO STATE UNIVERSITY EXTENSION

When to Post to Social Media

• What’s right for you?

• What time are YOUR viewers online?

• Schedule those times (right before so they show up on their

newsfeed).

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What to Post to Social Media

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Insights & Data about Your PageLearn more about• Who is on your page.

• What device they

use?

• Reach, Post Clicks,

and Reactions

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OHIO STATE UNIVERSITY EXTENSION

Boosting Posts on Facebook

1. Reached= # of viewers of the event link.

2. Viewed = # of viewers to the event page.

3. Engaged = # of viewers that interacted with the event page.

I paid $25.00 for one week of boosting a post…

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Social Media Strategy

1. Decide how much you want to post, and make a calendar for the next month.

2. Schedule the posts at the beginning of the week.

3. It can be as simple or complicated as you want it to be!

Sun Mon Tues Wed Thurs Fri Sat

Membership news release and blog post – link reposted.

Release newsletter and printable calendar for month.

Club news about meetings, and what they have been doing.

Reminder about enrollment deadline.

Throwback Thursday pictures from advisors of the past.

Reminder about Animal Weigh In on Saturday.

Pictures from the animal weigh in event.

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OHIO STATE UNIVERSITY EXTENSION

Ideas for Posts that Work• How-To’s• Problem-Solving• Checklists• Current Issues

Translated• Reviews• Giveaways• Questions from

“Viewers”

• Comparisons• Research Briefs• Inspiration• Quotes• Timelines• Behind the

Scenes• Employee of the

Week

Please note, these are VERY similar to blog posts that work!

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OHIO STATE UNIVERSITY EXTENSION

• Social media offers a great way to channel quick “bytes” of information.

• Can be videos, photos, quotes, comments.

• It’s okay to be real! Social media is a great way to connect.

• Try asking for opinions!

Limited Time? Want to Connect with Your Audience?

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Tips for Beginners

1. Be Fearless (but use your brain…please).

2. Use photos.

3. Use hashtags and keywords when appropriate.

4. Link with blogs.

5. Connect with like-social media, or with other content you enjoy.

6. Start a social media calendar, schedule posts, and stick to it!

7. Translate hot topics, and share them (I cannot say this enough!)

8. What else do you all suggest?

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Contact Me

Heather L. Gottke

Gottke.4@osu.eduFind this presentation and resource information at: