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•  Define yourself before others do •  Show off your best work • Make yourself easy to contact • Market yourself to employers

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1. Respond to replies, comments and questions (especially questions) everywhere 2. Be transparent in all you do 3. Ask for help when you need it 4. Be thankful

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5. Make corrections quickly and publicly 6. Address criticism without spats 7. Be consistent 8. Don't just push your content out, share other links too

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ü  Users here to follow topics and interests first �ü  Fact paced, frenetic updates expected�ü  Great for quick hits and updates �ü  Largely public, less expectation of privacy�  

ü  Users here to follow pre-existing connections �ü  Slower-paced, fewer posts �ü  Great for longer posts and conversation�ü  Large expectation of privacy�  

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ü  Your competitors ü  People in your field of interest/beat ü  Popular people in your local/topical

Twittersphere ü  Those who reply to you ü  Those who re-tweet, share your links

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• By subject/location: Twellow.com, Wefollow.com

• Muckrack.com (for finding journalists)

• Look at others’ follows/followers • Spy on Twitter lists • Listorious.com

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• Search.twitter.com/advanced • Search by keywords, location, time • Search before the stream is overtaken by

reaction

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•  One place to manage everything

•  Control your privacy •  Timeline design with

large image •  Could mix personal/

professional

•  Completely separate presence from profile

•  Completely public •  Timeline design with

large image •  Detailed analytics to

see who visits

Profiles Pages

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• Turn on Subscriptions: Anyone can read your public posts

• Set up a vanity url at facebook.com/

username

•  Add your job history and a snappy bio to About section (and make it public)

facebook.com/bookmarks/lists

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facebook.com/bookmarks/interests

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•  What would you share on Facebook?

•  Ask questions, feature the responses in stories

•  During news, you can't overpost

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Status updates that…

• Posed Questions +64% • Call to read or take a closer look +37% • Personal reflections +25% • Clever, catchy tone +18%

% feedback over averagee

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65% increase in likes and 50% increase in comments

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Set up Google Authorship for G+ benefits

•  Pinterest is #3 after Facebook and Twitter in users

•  Fastest growing website in the U.S. •  Largely female user base – a group we

want to better reach •  Can repin readers’ submissions,

collaborate on boards

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Set your name as an alert at •  Google.com/alerts •  Socialmention.com Eliminate results from your company site: "first last" -yoursiteurl.com

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Twi$ercounter.com  

Klout.com  

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Bit.ly  

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Mandy Jenkins

mjenkins@digitalfirstmedia.com @mjenkins

Blog: Zombiejournalism.com These slides & more at

slideshare.net/mandyjenkins

THANKS!

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Slide  element  credits  

•  Deborah  Petersen,  @deborapetersen    •  Kevin  Sablan,  @ksablan