Date post: | 15-Jul-2015 |
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Social Media |
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Social Media for Business
Burnet Chamber of CommerceFebruary 23, 2015
Get these slides here::http://sarahtpage.com/BurnetSocialMedia/
Facebook Stats
• Almost 1.4 billion active users
• Average user is connected to 70 pages
• Smartphone mobile users check Facebook an average of 14 times a day
• Over 1.9 billion users access Facebook from amobile device
Source: IDC; expandedramblings.com
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload comments, photos, and video
• When fans engage you on your page, their activity shows up in the News Feeds of their friends
– This can prompt others to check out your page and your business!
Cover Photo
Profile Photo
Like Button
Composer
Pinned Post
Page Features
Grow Your Fanbase
Find Helpful Resources
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
FacebookCover Photo as Advertising
Source: Mari Smith
Is Facebook Right for You?
• 71% of Internet users are on Facebook
• 77% of women use Facebook vs 66% of men
• Age• Ages 18-29 = 87%• Ages 30-49 = 73%• Ages 50-64 = 63%• Ages 65+ = 56%*
• Race/Ethnicity• White = 71%• Black = 67%• Hispanic = 73%
• Geography• Urban = 71%• Suburban = 72%• Rural = 69%
Source: Pew Research Center
What Is Twitter?
• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”
• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to tweet
• Average number of followers per Twitter user is 208
• Twitter engagement rates for brands are 17% higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
Twitter Benefits for Biz
• Low cost
• Speed of feedback
• Potential reach of message
• Customer engagement/service
• Track what people are saying about your business
• Create buzz around upcoming events
• Promote your business and other content you create
Profile Photo or Avatar
User name or handle
Bio and website URL
Recent tweets
Profile Photo or Avatar
User name or handle
Hashtag
Mention
Anatomy of a Tweet
Shortened URL
Retweet
Complete Your Profile
Source: http://socialmediaexaminer.com
Follow People
• Your customers
• Your business partners, suppliers, contractors and vendors
• Your competitors or peers
• Trade or professional organizations for your industry
• Businesses in your neighborhood
• Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com
Start Talking
• Types of Twitter MessagesTweet = message you send out to everyone who
follows you
@Reply = message you send out as a reply to one you received
Mention = message you send out that mentions another Twitter username
Direct Message (DM) = message you send privately to another Twitter user
Retweet (RT) = message created and sent by someone else that you share with the people who follow you
Source: http://socialmediaexaminer.com
Share Photos
Source: http://socialmediaexaminer.com
Share Photos
Source: http://socialmediaexaminer.com
Organize People YouFollow Into Lists
Source: http://socialmediaexaminer.com
Use #Hashtags
Use hashtags in your marketing to help people find your business and the
conversations around it.
#
Source: http://socialmediaexaminer.com
Find Local Customershttp://twitter.com/search-advanced
Source: http://socialmediaexaminer.com
Burnet tx
http://business.twitter.com
http://ads.twitter.com
Promoted Tweets
Promoted Accounts
Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
Is Twitter Right for You?
Source: Pew Research Center; mediabistro.com
• 23% of Internet users are on Twitter
• 21% of women use Twitter vs 24% of men
• Age• Ages 18-29 = 37%• Ages 30-49 = 25%• Ages 50-64 = 12%• Ages 65+ = 10%*
• Race/Ethnicity• White = 21%*• Black = 27%• Hispanic = 25%
• Geography• Urban = 25%*• Suburban = 23%• Rural = 17%
• 80% of Pinterest users are women• Users spend an average of 14.2 minutes per visit on the site• Average sales order value for visitors referred by Pinterest is
$58.95• 27% of Pinterest users follow a brand
Source: http://socialfresh.com
Photo: vbecker on Flickr
Pinterest for Business
Drive sales to your website!
Promoted Pins
Is PinterestRight for You?
Source: Pew Research Center; mediabistro.com
• 28% of Internet users are on Pinterest
• 42% of women use Pinterest vs 13% of men
• Age• Ages 18-29 = 34%• Ages 30-49 = 28%• Ages 50-64 = 27%*• Ages 65+ = 17%*
• Race/Ethnicity• White = 32%*• Black = 12%• Hispanic = 21%
• Geography• Urban = 25%• Suburban = 29%*• Rural = 30%*
More than 70 million photos are uploaded every day
Over 30+ billion photos shared
300 million monthly active users
2.5 billion likes daily1000 comments per
secondEngagement is 15x
that of Facebook
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Apply Instagram Filters
From this … … to this!
Instagram Ads
Instagram Contests & Promotions
Is InstagramRight for You?
Source: Pew Research Center; mediabistro.com
• 26% of Internet users are on Instagram
• 29% of women use Instagram vs 22% of men
• Age• Ages 18-29 = 53%*• Ages 30-49 = 25%*• Ages 50-64 = 11%*• Ages 65+ = 6%*
• Race/Ethnicity• White = 21%*• Black = 38%• Hispanic = 34%*
• Geography• Urban = 28%• Suburban = 26%*• Rural = 19%*
Best Practices
1. Develop a strategy
First, Some Questions
1. Can you describe your business/organization?
2. What are your goals?a. Generate sales
b. Brand enthusiasm
c. Loyalty
3. What is your relationship with your audience?a. Awareness
b. Interest
c. Action
d. Advocacy
Source: Jay Baer (http://convinceandconvert.com)
More Questions
4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?
(Hint: Where is your audience?)7. How will you be human (what is your
“voice”)?8. How will you know when/if you’re
successful?
Source: Jay Baer (http://convinceandconvert.com)
2. Stick to a schedule
• Check Facebook 3 times per day – no more than 5 minutes each time
• Check Twitter 3 times per day – 2-3 minutes each time
• Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each
• Source content (Google Alerts, etc.) – 10 minutes per day
3. Plan: Build and use a content calendar
4. Schedule posts in advance
Scheduling on Facebook
1
2
Scheduling on Facebook
4
3
Scheduling on Facebook
5
Scheduling on HootSuite
Scheduling on HootSuite
1
2
Scheduling on HootSuite
3
4
5
Scheduling on HootSuite
Scheduling on HootSuite
What Do You Want To Try?
Thank You!Questions?
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage