Date post: | 17-Mar-2016 |
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Inbound vs. Outbound marketing
LinkedIn vs. Facebook: different cultures = different objectives
Time vs. $$ - it is free, but ...
Get Started
Know your audience, be clear about your objective(s)
Play with the tools yourself first (Be sure to check out learning Center, tutorials, FB about page)
Check out groups in various applications and see what they are doing. Learn by emulating.
Define the outcome and then pick the right tool for the job
Start with measurement in mind.
Possible Objectives
Corporate
Customer relationship/customer service
Brand reputation
Event management
Lead generation/ promotion/ sale
PR
Strategy for any objective
Connect / Create / Engage
Connect
Build your connections strategically
Create
CREATE CONTENT - Each post has the opportunity to either create content, or point to content
• Link to your website or blog
• Link to articles/white papers etc of value
• Link to picture, videos, other
FREQUENCY - to gain attention/momentum
BE OF VALUE - in each of the above
Engage
Post/Comment often
Pose questions publicity to other members
Answer queries
The Secret sauce for all Social Media is in the engagement. The more you connect, the more will come back to you.
LinkEDIN • WHAT CAN YOU DO?
HOMEPAGE - USE IT
PROFILE - IMPORTANCE, BUILD IN KEYWORDS
COMPANY PAGES - PROFILE AND SEARCH
BUILD AND MAINTAIN A MEANINGFUL NETWORK
JOIN GROUPS/ ADVERTISING
ASK/ANSWER QUESTIONS
REQUEST RECOMMENDATIONS/ PROVIDE THEM TOO.
LI: create and optimize your Personal Profile
• Headline • Be specific about your location and industry • Use headline to attract visitors including SE • real time updates • Similar to Twitter -update frequently w/ value/thought leadership
• network updates • will show up in your connections • Use headline to attract visitors including SE
• Add your “online places”: websites, blogs etc.
FB: Getting started Biz vs. personal
Start by building a personal profile or not.
Set your company profile/ settings /
Make sure you have 2 admins
Add FB page to your promotions
Start discussions
Update frequently/ add events/ post videos/ photos
SOCIAL MEDIA • How frequently is frequently?
• • Every day. Not a single day should go by in which you donʼt:
• – put up a blog post or start a dialogue on a relevant social media
• – contribute relevant content (yours or anotherʼs) via social nets
• – pitch a new idea to a blogger
• – analyze your website traffic & tweak your SEO
• – attend an event and broadcast content from venue
new social media
On Tuesday, February 9th, Google launched Buzz for Gmail, a service for sharing thoughts, multimedia, and your social media feeds with your friends utilizing Gmail as the conduit. The result: over 160,000 Google Buzz posts and comments per hour.
THANK YOU Erica Bell
West Virginia School of Osteopathic Medicine Marketing & Communication Designer and
Coordinator