Social Media for BusinessCase Studies

Video 5Social Media Training for Business Teachers

#socialmediacasestudies

Overview1. Case Studies for Ideas and the

Path to Success2. Facebook Case Studies3. Twitter Case Studies4. YouTube Case Studies5. Pinterest Case Studies6. LinkedIn Case Studies7. Instagram Case Studies

#socialmediacasestudies

For this video:You will need to be connected to the

internet so you can access the links to view the case studies and success stories.

The total length of this video does NOT include the time it takes to watch the videos and read the case studies that are included in this video.

Case Studies for Ideas

• Profiling what businesses have tried, failed and succeeded with is a great place to gather ideas for a social media marketing campaign

• As it is best to focus on 1 platform, you will be able to choose a platform you would like to view success stories on or look through all the platforms

• Identify businesses in a similar industry, target market, size or stage of establishment – start here

The Path to Success

1. Choose the most ideal platform for your business and goal

2. Identify your strategy and content creation system

3. Create an account or setup a page, preferably using the business option, where possible

4. Start to share your content and build your following

5. Engage with fans6. Test and measure, monitor and review your

strategy /content ideas

Case Studies from each Platform

Let’s take a look at how businesses have found success using social media.

As you watch each video (or read about businesses) over the coming slides, take notes about:

• Key steps taken to use the platform successfully

• Key findings from strategies they tried• Important things to remember

Facebook Case Studies

Click on the link below and watch at least 1 video on this page. Choose a business or industry that you are interested in:

https://www.facebook.com/business/success

Twitter Case Studies

Click on the link below and watch the video on this page. Then choose a business or industry listed underneath the video to discover more about their success on Twitter:

https://business.twitter.com/success-stories

YouTube Case Study

Click on the link below and watch the video at the top of this page:

• https://www.youtube.com/yt/advertise/success-stories.html

Pinterest Case Studies

Click on the link below and choose at least 2 case studies to discover more about their success on Pinterest. Try to search for these businesses on Pinterest and take a look at their profile, boards and pins:

https://business.pinterest.com/en/success-stories

LinkedIn Case Studies

Click on the link below and watch the video at the top of this page. Choose a business or industry from the list underneath this video that you are interested in to discover more about their success on LinkedIn:

http://business.linkedin.com/marketing-solutions/social-media-case-studies.html

Instagram Case Study

Click on the link below and read the blog post about Chobani on this page:

• http://blog.business.instagram.com/post/78694901404/how-yogurt-maker-chobani-uses-instagram-to-open

What were your key learnings from the videos/articles?

With this knowledge, would you be more confident to make a start on social media for your business?

Refer back to these case studies for more ideas and strategies to try

Summary

Write down any questions you have for the Live Q&A

Webinar

#gottalovesocialmedia