ALICIA ANN GREEN Brand Strategist | Social Media | Advertising

Hendricks Drive Advertising

SOCIAL MEDIA FOR BUSINESS:

Increasing Online Leads with Social Media in 90 Days

or Less

–Jason Silva.

“The scientist and engineers who are building the future need the poets to make sense of it.”

How to Drive Leads

Through Social Media

Innovation

Timing

Identify Persona

Online Presence

Tools

Budget

Differentiator

Core Competence

Three Pillars: Why? Who? What?

• Why are you inspired to work in your chosen field?

• Who is your ideal audience?

• What makes your chosen audience want to work with you?

What Is Your Why ?

• Why did you choose your career?

• What are your greatest strengths?

• What are you passionate about?

• On a scale of 1 to 10, how tenacious are you?

Building Authority

• How often do you read about industry related topics?

• Are you involved in the community?

• How do people find you?

• How do you evaluate your performance?

Establishing Authority in Your Field

• Where do they shop?

• Do they have a family?

• Do they have discretionary income?

• Do they exercise?

• Do they drink tea or coffee? Beer or wine?

• Are the Executives or Middle Management?

Building Personas

–Simon Sinek

“There are only two ways to influence human behavior: you can manipulate it or you can

inspire it.”

Who do they listen to? THOUGHT LEADERS

– Simon Sinek

“People don't buy what you do; they buy why you do it. And what you do simply proves what

you believe”

http://bit.ly/1WkZsDT

‘The Early Adopter’, ‘The Skeptic’ and ‘The Shopper’

SURVEYS

Social media platforms work synergistically

–Jason Silva

“Technology is, of course, a double edged sword. Fire can cook our food but also burn

us.”

Step 1: What do you want your audience to do?

Clear call to action

Links to your business social media

Domain name

Landing Page

• Broadcast announcements.

• Business Exposure.

• Educate

• Engage.

• Capture new audience.

FACEBOOK

INSTAGRAM• We are visual by

nature.

• Humanizing/Shows your personality.

• Behind-the-Scenes peak.

• Builds trust.

TWITTER

• Gather feedback from your customer base.

• Real-time announcements.

• Follow influencers.

• Share links to your blogs.

• Direct followers to your other platforms.

Ask your network for support LIKES and SHARES

#Facebook vs #Instagram Why do we use them?

Here’s the scoop with the mighty ‘#’

• Facebook and Twitter versus Google+ and Instagram.

• Follow trending topics

• Gain visibility in your local market #yourcompanyandcity

• Social monitoring

LINK EVERYTHING!

LET’S CONNECT!

WWW.ALICIAGREEN.SOCIAL alicia@AliciaGreen.Social

(https://www.facebook.com/alicia.green.3388)

ALICIAGREENSOCIAL

https://www.linkedin.com/in/aliciaanngreen

@AliciaGreen3

–John Assaraf

“The most wonderful gift one human being can give to another, is in some way, to make that

person's life a little bit better to live.”