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Social Media Marketing Jose Cintron, MBA-CPC Http://mba4help.com http:// www.linkedin.com/in/josecin tron
| Date post: | 18-Jan-2015 |
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Social Media Marketing
Jose Cintron, MBA-CPCHttp://mba4help.com
http://www.linkedin.com/in/josecintron
www.mba4help.com
What is Marketing?
Marketing is everything you do in preparation for the sales.
• Marketing materials, what they say and how they look. • Your web side ranking-how accessible to your niche. • How you answer the phone and how you dress.• Your attitude and how you project your business. • Every single point of contact with your audience.• Marketing must be plan and measurable for ROI.
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Interruption Marketing
DOES NOT WORK (Low ROI) Outbound Marketing is out • Telemarketing • Trade shows • Direct mail
• Print ads
TV/radio ads
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Permission Marketing
DOES WORK (High ROI)
Inbound Marketing is in
• Social Media-Networking • Blogging-Press Release• Viral videos-Information • Pay per click-Display ads• SEO/SEM/emails• Local Directories
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Social Media Tools
Blogs
BookmarkingSocial Networking
Presentation Sharing
Email MarketingSM-Press Releases
Local Directories
Photo Sharing Video Sharing
Microblogs
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Social Media Marketing
It’s About Building Relationships
G. Give Away Your KnowledgeA. Answer Questions
S. Solve Problems
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Social Media Trends
17% of online time is spent on social networks In 2010, 50% of marketers (read: your competition) will incorporate social mediaTop 5 marketing tactics increasing in 2010:– Social media (75%)– Web search/SEO (51%)– Email campaigns (49%)– Virtual events (48%)– Online advertising (28%)
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Social media users in U.S.
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Facebook –Social Media
Over 850 Millions 175 Million users in U.S.1of every 5 person in the World250 Million Photos upload Daily2.7 Billion Likes Daily20 Min. avg. per Visit
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What’s the big deal with Social Media Marketing (SMM)?
• Build a Database• Massive Traffic• SEO Success• Back links, Traffic, Branding
• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts)• Flexibility – 30 Minutes to 8 Hrs / Day• Increased Sales & Revenue
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What’s the big deal with Social Media Marketing (SMM)?
• Massive Traffic• Build a Database• SEO Success • Building Relationships• Target your audience• Cost Effective (ROI)• Measurable• Flexibility
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Your Online Marketing Plan
Creating Your BrandSetup Your WebsiteSEO/SEM/Local DirectoryCreate Social Profile/ViralStart Connecting $$$
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Social Media Optimization
SMO allows you to promote your company’s website through an interactive method. You can be popular among the social media users and can leverage your business, through social media optimization.
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Advantage:
Brand building Increased inbound links and direct referrals. Network with the best in the industry. Reaching targeted market segment. Negligible media costs. Increased site traffic. Increased search engine rankings. Increase revenues and ROI
Social Media Optimization
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Social Media Marketing Services Includes
Social Media Marketing Strategic Auditing and ConsultingIn House Social Media Marketing TrainingSocial Profile Selection & DevelopmentImage and Reputation ManagementSocial Media Community Outreach ProgramsOnline Brand ManagementBlog Commenting CampaignsContent ManagementVideo Promotional CampaignsOthers
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Your Business
Without Social media Using Social Media
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Conclusion
Using local directories Not using local directories
